The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
Publication Date: Tue, 30/08/2011 - 08:40 Puffin is to release an initial print run of half a million copies of the new Wimpy Kid title, Cabin Fever, published on 16th November. The print run is the largest in the history of the children's publisher, and will be Penguin's largest initial UK... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 22/08/2011 - 11:40 Random House Childrens Books is hoping that Christopher Paolinis Inheritance Cycle series will be remembered for generations to come as it plans marketing activity for the final instalment, Inheritance. The fourth... Continue reading at The Bookseller
[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 03/05/2011 - 15:19 Puffin has revealed that a new Wimpy Kid book, the sixth in Jeff Kinney's series, will be published globally in the autumn. Exact publication date and the title of the book are not yet available and content will be embargoed... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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In most parts of Asia, wizardry and fantastical plots have lost much of their magic after dominating the bestseller list for so long. The subsequent vampire and werewolf fever is, by comparison, not as rabidly welcomed in certain territories. As for that wimpy kid, well, his popularity suffers... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-14 00:00:00 UTC ]
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Written By: Charlotte Williams Penguin has been appointed the exclusive publisher for Sainsbury's Book Club, providing all titles in the promotion between July 2011 and July 2012. Authors set to feature in the club include Marian Keyes, Clive Cussler, Jeff Kinney and Rick Riordan, with exact... Continue reading at The Bookseller
[ The Bookseller | 2011-01-26 00:00:00 UTC ]
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