Will Amazon and Washington Post Work Together? Who Knows?!

While the media industry reels from the news that Jeff Bezos purchasing the Washington Post, it's still anyone's guess as to what the Amazon founder plans to do with the paper. An even more intriguing question is, will Amazon and the Post even mingle? Or steer clear of each other? Bezos, it's worth reiterating, bought the Post with his own cash. But will the internet company influence the Post's coverage, design, use of data, management structure? On the flip side, will elements of the Post, which still publishes a ton of quality news content, be incorporated into Amazon's ever-expanding online media universe? Adweek reached out to a few analysts for answers. Spoiler alert: At this early stage, there aren't many. "It's very unclear to what extent Amazon will be involved whatsoever," said Clark Fredricksen, vp of eMarketer. "I think it's very speculative, generally, to say that Amazon will be integrated into the Washington Post or vice versa." In the short term, though, observers should expect nothing much to change at The Washington Post, at least according to BGC Financial senior analyst Colin Gillis. "In the longer term," Gillis added, "[Bezos is] going to ask for the team to experiment with more customization, to focus on the digital part of the business, perhaps to try to run the business at break even." The way both companies are run is one thing. But in terms of content and commerce, Gillis doesn't expect to see much overlap between the Post and Amazon. "You... Continue reading at 'AdWeek'

[ AdWeek | 2013-08-07 00:00:00 UTC ]
News tagged with: #short term #longer term #special offers #well-deserved reputation #forrester research

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