The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play: The FT, along with a few other premium publishers, is making engaged time on the site -- instead of the click -- a central part of its pitch to advertisers. Lowering the number of stories people can get for free could result in fewer casual readers and strengthen the FT's engagement case. The post Why the FT is tweaking its digital paywall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-02 00:00:00 UTC ]
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In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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John Blake has promoted four members of staff to reflect a new emphasis on digital publishing for... Continue reading at The Bookseller
[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Publishers should offer "enhanced hardbacks" with print and digital packaged together,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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HarperCollins has published George Macdonald Fraser's 12-strong Flashman series in ebook... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
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Book publishers know that their business is changing, and quickly. Whether its online publishing through the Web, downloadable ebooks, or app development, digital content and the technology that supports it is the newest path to sales growth and customer satisfaction. In todays book content... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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For those who still doubt that magazine content has a place in the digital world, new data proves magazines growing digital prowess. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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To conclude min day's Digital Summit at the Grand Hyatt in New York City this week, three digital publishing executives shared actionable tips on how to ramp up revenue, regardless of company scale. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/11/2011 - 08:22 Penguin is launching a digital series of exclusive short works called Penguin Shorts, releasing nine titles by authors including Helen Dunmore, Toby Young and Colm Toibin. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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When the e-reader tablet wars heat up this holiday season, Amazon, Barnes & Noble, and other companies will be selling their wares to a consumer market that is growing increasingly comfortable with digital reading. According to BISGs final report in volume two of its Consumer Attitudes... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
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In the wake of its recent announcement to convert to an all-digital portfolio, Ziff Davis Enterprise realigns its eWEEK editorial staff. This translates to the division of eWEEK editor-in-chief duties between two staffers: Scott Ferguson and Chris Preimesberger. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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Written By: Tom Holman Publication Date: Tue, 08/11/2011 - 15:57 The books industry is not doing enough to attract and train staff to take advantage of the surge in ebook sales, this years Digital Book Census survey from The Bookseller has found. The survey of more than 2,200 people, nearly... Continue reading at The Bookseller
[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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Given ebooks recent growth in the trade, professional books are clearly ahead of the digital curve. Books24x7 was one of the earliest companies in the professional ebook space, licensing and repackaging ebooks for IT professionals on a subscription basis for nearly two decades. A subsidiary of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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National Geographic Magazine topped 100,000 paid digital subscribers this past weekend and the magazine's special series on world population, which was collected into one app called "7 Billion", was the number one free app for iPad in iTunes. The 7 Billion app was promoted in Apple's new and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 01/11/2011 - 09:49 Barnes & Noble is expected to reveal its latest digital device next Monday, as tablet competition hots up in the wake of Amazon unveiling the Kindle Fire. Journalists and analysts have been invited to a news conference for... Continue reading at The Bookseller
[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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Going from paper to electronic catalogues has become one of the biggest upheavals in the way independent bookstores buy, on a par with cutbacks in field sales reps. I dont think our choice is between paper and electronic catalogues, says Carole Horne, general manager of Harvard Book Store in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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This week alone, Ziff Davis Enterprise announced it will replace its three remaining print magazines with digital editions in 2012 and Hanley Wood president and CEO Frank Anton indicated that more magazine closures are likely in his organization, yet a new study from Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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Ziff Davis Enterprise has launched a new strategy called OmniDigital that will take the company all-digital with emphasis in four keys areas--traditional websites, mobile websites, tablets and digital editions. The company will convert its remaining three magazines--Baseline, CIO Insight and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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