The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play: The FT, along with a few other premium publishers, is making engaged time on the site -- instead of the click -- a central part of its pitch to advertisers. Lowering the number of stories people can get for free could result in fewer casual readers and strengthen the FT's engagement case. The post Why the FT is tweaking its digital paywall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-02 00:00:00 UTC ]
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This year's Digital Book World seems to be off to a start led by inquiry, guidance, and a pressing question: what's next? The post ‘Transformation’ at Digital Book World: Wide-Eyed and Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-09 00:00:00 UTC ]
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Barnes & Noble Education is closing its Yuzu educational platform and replacing it with a longterm deal with VitalSource and the purchase of LoudCloud, a digital platform and analytics provider. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
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On the first day of Digital Book World, the children's market focused on gains and print loyalty, and workshops explored the digital development of sales and audience. The post ‘The Persistence of Print’ at Digital Book World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
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Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
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Jonathan Taplin—producer of 'Mean Streets'—will lead Digital Book World's keynotes with a warning: publishing may be 'sleeping through a revolution.' The post Jonathan Taplin’s Drive for a ‘Digital Renaissance’: DBW Keynote appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-07 00:00:00 UTC ]
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Non-traditional products and services are key for fulfillment providers, publishing clients alike, according to the 2016 Fulfillment Services Bureau Survey. The post Digital and Data Drive Growth in Fulfillment Services appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-04 00:00:00 UTC ]
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A collection of speakers at the Tuesday event discussed suppression of free speech in public schools, the protection of intellectual property, and how some educational software is now being crafted in the form of social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-02 00:00:00 UTC ]
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The Financial Times is focussing on long-form documentary style video content, and short-form platform specific clips, according to Kayode Josiah, head of commercial development, video and audio. The FT has most recently hired a platform-specific video content creator, and since its Facebook... Continue reading at Digiday
[ Digiday | 2016-02-28 00:00:00 UTC ]
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Barnes and Noble has revealed plans to launch a new "prototype" store later this year, a US conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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The Russian government has embarked on a plan to merge the collections of the St. Petersburg and Moscow State Libraries. The post Digitization First: Russia’s Moscow and St. Petersburg Libraries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-19 00:00:00 UTC ]
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Calling rights agents, directors, scouts: With the rise of digital rights platforms, what happens to the person-to-person nature of publishing rights transactions? We'd like to hear from you. The post Rights Platforms: Can Digital Match the Human Touch? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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Meanwhile, Evgeny Lebedev’s rival newspaper publishers must go on riding two horses galloping in opposite directions The switch from print to screen is well advanced. Plenty of newspapers in the US have made the move or are in the process of doing so by reducing the number of days in which they... Continue reading at The Guardian
[ The Guardian | 2016-02-12 00:00:00 UTC ]
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Being “late to the party” in terms of digital development is not proving a disadvantage for Cengage Learning as it transforms from textbook publisher to education technology company, according to its bullish c.e.o. Michael Hansen. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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A new report from Author Earnings previews what the Digital Book World Conference audience is likely to hear in "Data Guy's" keynote address. The post Digital Arachnid: What Does Author Earnings Say to the Industry? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-09 00:00:00 UTC ]
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B2B publisher aims to harness audience engagement, native ad integration with company-wide digital makeover. The post SourceMedia Launches New Digital Platform appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-09 00:00:00 UTC ]
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Even as the European Commission anticipates proposals for overhauling the EU's common VAT system, Italy joins several other member-nations in sharply lowering VAT on ebooks. The post Italy Lowers Ebook VAT to Buoy Digital Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-04 00:00:00 UTC ]
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The Times of London and Sunday Times have a combined 400,000 print-digital subscribers and harbor ambitious plans to grow that figure both domestically and abroad. It has launched its first "entry level" app overseas, with a price tag of £3 ($4.30) a month, compared to the usual monthly £26... Continue reading at Digiday
[ Digiday | 2016-01-26 00:00:00 UTC ]
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Oren Teicher, CEO of American Booksellers Association, and three booksellers discuss how low-cost of technology has enhanced the indie bookselling business. The post How Independent Bookstores Are Thriving in the Digital Age appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-22 00:00:00 UTC ]
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