Why some media newsletters aren’t designed for clicks

Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end goal is not to get people to your site but to serve them the day’s news in an efficient manner. “Email is never going to be driving a vast quantity of uniques,” Quartz’s Gideon Lichfield said. The post Why some media newsletters aren’t designed for clicks appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-26 00:00:00 UTC ]
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Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week

[ Media Week | 2021-04-14 15:33:07 UTC ]
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What to read in April: A critic’s pick of books that aren’t on the bestseller list

From the ‘The Madman’s Library’ and ‘The Best of R.A. Lafferty’ to ‘Dog-Eared’ and ‘The Cookie Chronicles’ Continue reading at The Washington Post

[ The Washington Post | 2021-04-07 13:00:00 UTC ]
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John Boehner, Matt Gaetz, and government by right-wing media

On Friday, Politico published an excerpt from On the House, a forthcoming memoir by John Boehner, the Republican former House speaker, that, in Politico’s words, is the story of “how America’s center-right party started to lose its mind, as told by the man who tried to keep it sane.” The excerpt... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-04-05 12:13:42 UTC ]
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Scott Morrison's media blitz goes awry as A Current Affair turns up the heat | The Weekly Beast

Justin Stevens tweets Tracy Grimshaw gave a ‘great interview’. Plus: Morrison condemned in News Corp papersScott Morrison avoided talking to ABC 7.30 host Leigh Sales this week, choosing A Current Affair’s Tracy Grimshaw instead to deliver his television message to the women of Australia on... Continue reading at The Guardian

[ The Guardian | 2021-03-26 02:59:47 UTC ]
More news stories like this | News stories tagged with: #scott morrison #media blitz #weekly beast #prime minister #parliament house #news corp

News Corp Australia papers labelled 'sexist' and 'toxic' by former staff photographer at media inquiry

Photographers told to provide images of attractive women and avoid ‘pigs in lipstick’The Weekly Beast: News Corp gives Kevin Rudd the silent treatmentA veteran News Corp Australia photographer has given devastating evidence to a parliamentary inquiry about the way the Murdoch newspapers treated... Continue reading at The Guardian

[ The Guardian | 2021-03-12 07:44:32 UTC ]
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Cover design round-up: March 2021

Onto March, and with any luck, you'll soon be able to find some of the covers in our monthly round-up on the shelves of your local bookshop before too long. A fine treat it will be too, as there are plenty of lively illustrated children's jackets here, as well as a handful of lovely treatments... Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 12:50:29 UTC ]
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Harper Design scores anthology Jim Morrison 'intended to publish'

Harper Design is to release The Collected Works of Jim Morrison, a 600-page anthology of his writings, nearly half of which have never been published before. Continue reading at The Bookseller

[ The Bookseller | 2021-02-23 19:28:03 UTC ]
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TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week

[ Media Week | 2021-02-17 09:42:23 UTC ]
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Academic Libraries Aren’t Just for Writing Papers

Cast aside your assumptions about academic libraries. You'd be surprised what absolute gems of nerdery you can find in a college library. Continue reading at Book Riot

[ Book Riot | 2021-02-08 11:30:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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Japan's Media Do Buys Firebrand

Firebrand Technologies has been acquired by Media Do International, the U.S. subsidiary of Tokyo-based Media Do Ltd., a major e-book distributor. Firebrand founder Fran Toolan will remain CEO for at least the next three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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NetGalley bought by Media Do International

NetGalley and its owner Quality Solutions/Firebrand Technologies have been sold to Media Do International. Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 22:14:04 UTC ]
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The 14 most important books for designers to read right now

Experts from IDEO, Adobe, SVA, HOK, Designer Fund, and more share book recommendations for designers who want to expand their horizons in 2021 and beyond. Designers in 2021 face some of the biggest challenges of their careers as they help rebuild a society torn asunder by COVID-19, economic... Continue reading at Fast Company

[ Fast Company | 2021-01-22 06:00:37 UTC ]
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Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
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'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

[ Stuff | 2021-01-20 18:52:54 UTC ]
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Guardian Media Group hires new advertising chief

Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week

[ Media Week | 2021-01-14 13:39:31 UTC ]
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Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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