Why publishers warily embrace platforms: ‘They need you and you need them’

As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's Discover feature -- is actually good for their audience growth and business models. Owning your distribution channel "is not a prerequisite for a successful media company," said one CEO. The post Why publishers warily embrace platforms: ‘They need you and you need them’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-17 00:00:00 UTC ]

Other news stories related to: "Why publishers warily embrace platforms: ‘They need you and you need them’"


Audiosocket’s Easy Listening Solution for Digital Music Rights

Music licensing on YouTube was thrust into the spotlight last month after the National Music Publishers Association filed a lawsuit against YouTube content network FullScreen over copyright infringement. As Brandon Martinez, co-founder/CEO of the digital music-focused INDMUSIC put it so... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
More news stories like this


Keep Your Social Networking Out Of My Book

These days there's something extra revitalizing about cracking open a book. I don't just mean in a strictly geektastic, hooray–for–reading kind of way. I mean, it's actually mentally refreshing. For those of us who live online, there's no better way to wrap up a hyper–connected day of status... Continue reading at Fast Company

[ Fast Company | 2013-09-14 00:00:00 UTC ]
More news stories like this


Are E–Books The Social Networks Of The Future?

"I'll give up my printed books when you pry the last one from my cold, dead hands." That's what I tell people when they ask me what kind of e–reader I have. As a technology journalist, author, and novelist, they expect me to own the latest Kindle or be an iBooks aficionado, and most seem... Continue reading at Fast Company

[ Fast Company | 2013-08-30 00:00:00 UTC ]
More news stories like this


“Hacking Hollywood” Contributors On Martin Scorsese’s Courage, Mel Brooks’s Rebellious Creativity, And More

Hollywood’s complicated relationship with ingenuity is the subject of our new ebook anthology. Fast Company has long been fascinated by Hollywood’s relationship with ingenuity; the industry relies on original thinking to create entertainment that captivates and shapes society yet it also... Continue reading at Fast Company

[ Fast Company | 2013-08-13 00:00:00 UTC ]
More news stories like this


Time Inc. spinoff delayed until early next year

Time Warner said Tuesday that it won't complete its plan to separate Time Inc. division into an independent company this year as anticipated, prolonging a period of uncertainty at the publishing division just a little bit longer.Executives now intend to complete the spinoff early next year, Time... Continue reading at Crains New York

[ Crains New York | 2013-08-08 00:00:00 UTC ]
More news stories like this


AJR Shuts Down Print Edition, Goes Online Only

As newsrooms continue to shrink, journalism and media students are facing a harsh reality upon graduation. Media companies are changing business models and expectations rapidly. Those changes are starting to trickle down to colleges. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-18 00:00:00 UTC ]
More news stories like this


What the Toronto Star, Chicago Tribune and Other Media Companies Have Learned From Publishing eBooks

In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
More news stories like this


Rodale hires Condé Nast exec as first CTO

Yet another sign that the media world marches toward digital is at Rodale. In a move to expand the healthy lifestyle publisher's mobile commerce, big data and social technologies, it has hired Condé Nast executive Bobby Chowdhury as its first ever chief technology officer.Mr. Chowdhury, 51, has... Continue reading at Crains New York

[ Crains New York | 2013-01-23 00:00:00 UTC ]
More news stories like this


The 10 Coolest Original Digital Comics of 2012

The online comics marketplace has exploded over the past year. Here, from innovative indies to blockbuster franchise extensions, some of the best from the emerging world of digital comics. 2012 was the year digital-direct comics went mainstream. Entirely bypassing the tried-and-true supply... Continue reading at Fast Company

[ Fast Company | 2012-12-12 00:00:00 UTC ]
More news stories like this


Apple's iBooks App Gets a Refresh

Apple announced on Tuesday a new version of its iBooks application, the iOS-based software which allows mobile users to read books on their tablets and smartphones. Version 3.0 of the new app comes with a continuous scrolling feature, fuller integration with Apple's iCloud, Facebook and Twitter... Continue reading at AllThingsD

[ AllThingsD | 2012-10-23 00:00:00 UTC ]
More news stories like this


Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this


Amazon Changed Reading. Now It Could Change Writing

Throughout its 17-year history, Amazon has helped change the way that books are sold, the format in which they’re read and how they are published. Now it could change how they’re written. In addition to the Kindle Fire HD and the Kindle Paperwhite, Amazon introduced a subscription book format... Continue reading at Fast Company

[ Fast Company | 2012-09-07 00:00:00 UTC ]
More news stories like this


Making a Case for HTML5 Investment

HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment. .. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
More news stories like this


HuffPo to help brands make their own sites

The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York

[ Crains New York | 2012-05-23 00:00:00 UTC ]
More news stories like this


Book Publicists Step into Publishing

Publishing companies typically incorporate publishing and marketing departments into their business models. February Partners, however, is doing things a little differently: the Manhattan boutique book publicity and marketing firm founded in the fall of 2010 by two industry veterans has just... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
More news stories like this


Kindle Fire update brings sharing, 'print replica' textbooks, more to tablet

Amazon has started pushing out an over-the-air update that'll bring a slew of new features to its budget Kindle Fire tablet. Topping the list of upgrades is new sharing functionality that makes it possible for readers to send passages and notes from within the comfort of a book via social... Continue reading at Engadget

[ Engadget | 2012-03-29 00:00:00 UTC ]
More news stories like this


Social Networks, Blogs Account For Œ of Time Americans Spend on Web

It appears social media is no longer a trend among internet users, but a convention. In a new report from Nielsen, social media behavior among Americans is tracked, demonstrating how much pull social media actually has among web surfers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-16 00:00:00 UTC ]
More news stories like this


BlogHer Looks At A 'Post-Oprah, Post-Martha' World

BlogHer co-founder and CEO Lisa Stone sounded triumphant today in San Diego, where her women-focused blog and advertising network was hosting its seventh annual BlogHer conference. More than 3,500 bloggers were in attendance, and the company announced some new partnerships like the "Live Well... Continue reading at AdWeek

[ AdWeek | 2011-08-06 00:00:00 UTC ]
More news stories like this


The Daily's Cook: Subscribers Wanted!

Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptions—making one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When... Continue reading at AdWeek

[ AdWeek | 2011-06-07 00:00:00 UTC ]
More news stories like this