Why publishers warily embrace platforms: ‘They need you and you need them’

As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's Discover feature -- is actually good for their audience growth and business models. Owning your distribution channel "is not a prerequisite for a successful media company," said one CEO. The post Why publishers warily embrace platforms: ‘They need you and you need them’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-17 00:00:00 UTC ]
News tagged with: #distribution channel #content directly #social networks #media companies #losing control #audience growth #business models

Other Publishing stories related to: 'Why publishers warily embrace platforms: ‘They need you and you need them’'


Why Publishers Need to Embrace Automated Ad Selling

The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-30 00:00:00 UTC ]
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Medium brings design and photo improvements to its social publishing platform

Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
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Gawker Media Invites Publishers onto Its Kinja Platform

Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gawker media #distributing content #blogging platform


Medium opens its social publishing platform to all Twitter users

Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget

[ Engadget | 2013-10-27 00:00:00 UTC ]
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Should Self-publishing Platforms Censor Objectionable Books?

Several self-publishing ebook platforms have censored rape, incest and other objectionable titles while others appear to continue profiting from them. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-18 00:00:00 UTC ]
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In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Kindle ebookstore and self-publishing platform now available in Mexico

Both readers and writers in Mexico have a reason to rejoice today, as Amazon has just launched the Kindle Store and Kindle Direct Publishing in their country. The ebookstore will feature over 70,000 Spanish-language titles, as well as ebooks in indigenous tongues like Nahuatl. To help fill up... Continue reading at Engadget

[ Engadget | 2013-08-29 00:00:00 UTC ]
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Chinese E-publishing Platform Shanda Cloudary Takes in $110m Investment

Goldman Sachs and Singapore's Temasek have invested $110 million in Shanda Cloudary, China's leading digital publishing platform, now valued at $600 million. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-10 00:00:00 UTC ]
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Omnipress Launches New Digital Publishing Platform Using Atex Web CMS Technology

Melbourne, FL – Atex, a leading supplier of Content Management, Advertising and Audience workflow solutions (www.atex.com), is pleased to announce that Omnipress, provider of educational content solutions for associations, has released its ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-09 00:00:00 UTC ]
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Brazil’s Saraiva Launches Self-publishing Platform, Abril Acquires Xeriph

The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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Is Open Web, Cross-Platform Publishing What’s Next for Ebooks?

As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
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Amazon launches Kindle Worlds publishing platform for fan fiction, will pay royalties to writers and rights holders

Amazon's taken a number of steps to bring different types of content to the Kindle Store, and it's now venturing into an area that has a long history with the internet: fan fiction. The company's today announced Kindle Worlds, a new publishing platform that promises to pay writers royalties for... Continue reading at Engadget

[ Engadget | 2013-05-22 00:00:00 UTC ]
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Freelance platform Newsmodo starts meetings with UK publishers

Newsmodo, the new online platform designed to bring journalists and publishers together, is meeting with British news publishers this week ahead of its global launch. Continue reading at Media Week

[ Media Week | 2013-04-15 00:00:00 UTC ]
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Barnes and Noble Rebrands Self-publishing Platform Pubit as NOOK Press

Capitalizing on the recognition of NOOK, Barnes & Noble has rebranded its self-publishing platform Pubit as NOOK Press and added features from FastPencil. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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German Readers Finally Embracing Ebooks, Self-Publishing

Discussions at this year's Leipzig Book Fair proved that ebooks and self publishing are gaining wider acceptance in Germany, and readers are more open to digitization. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Touch Publishing Platform Onswipe Now Reaching 10M Monthly Active Users On iOS

Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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Cuban Publishers Eager to Embrace Ebooks, Open US Market

Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Mobile Self-publishing Platform XinXii Launches in Russia

German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Windows 8 Offers Publishers a New App Platform to Deliver Content

Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
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Frankfurt: 'agile publishers must find space on new platforms'

Publishers are facing a dystopian future in which they are bit-part players in the ecosystem... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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