Why publishers’ engagement metrics are all over the map

Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links? Just text or video and images, too?) With hundreds of different metrics available, publishers are engaging in "cherry-picking on steroids," Horizon Media's Maikel O'Hanlon said. And publishers aren't always open about the methodology behind their numbers, leaving agencies to have to parse them closely. The post Why publishers’ engagement metrics are all over the map appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-28 00:00:00 UTC ]
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Canadian Publishing 2024: Squeezed

The Association of Canadian Publishers says indies are under pressure due to rising costs and stagnant book prices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Canadian Publishing 2024: Building Community

The Canadian Independent Booksellers Association is gathering steam and growing its membership. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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International Publishers Call on Frankfurt to Cut Ties with Israel

Publishers for Palestine, a coalition of more than 500 publishers in 50 countries, issued an open letter demanding that organizers of the Frankfurt Book Fair, slated for October 16-20, "refuse collaboration with complicit Israel book publishers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
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Calling all comrades! Your favorite leftie publishing house needs a kickstart.

Attention, bookworms and fellow travelers! Verso, the beloved left wing publishing house and hub for radical thought, is in big financial trouble. The company’s UK distributor, Marston Book Publishing, filed for bankruptcy this July—and left behind some unsettled debts. Verso explained how those... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-25 18:14:54 UTC ]
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500 international publishers demand Frankfurt Book Fair cut ties with Israel.

Publishers for Palestine, a global solidarity collective of more than 500 publishers in 50 countries, has issued an open letter to the Frankfurt Book Fair (the world’s largest trade fair for books, which this year takes place from October 16 – 20 and is expected to bring in over 200,000... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-25 16:37:53 UTC ]
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Academic Publishing: Springer Nature and Code Ocean Extend a Partnership

Through this new partnership, authors submitting manuscripts to Springer Nature can share code and data through Code Ocean. The post Academic Publishing: Springer Nature and Code Ocean Extend a Partnership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-23 18:31:45 UTC ]
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Over 30 Years, 40% of Publishing Jobs Disappeared. What Happened?

Government data indicates that, in 1997, there were 91,100 traditional publishing jobs in the United States. As of last year, there were 54,822. Have those jobs moved to new parts of the industry—or vanished altogether? Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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IPA Announces Its 2024 Publishing Innovation Award Shortlist

The International Publishers Association will name the winner of its second Innovation in Publishing Award at its 34th congress. The post IPA Announces Its 2024 Publishing Innovation Award Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-19 19:47:02 UTC ]
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Publishing Sales Saw Solid Six-Month Gains, Per AAP

According to AAP's StatShot program, industry sales were up 5.6% in the first half of 2024. Sales of adult titles rose 6.7%, but sales in the children's and young adult segment fell 2.7%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-19 04:00:00 UTC ]
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Smaller, shorter books aren’t the only way to make publishing more climate friendly.

The BBC published a story the other day on the push towards shorter and slimmer books, as a potential way for publishers to save money and reduce their climate impact. According to a 2021 study, a single paperback book accounts for around 1 kilogram of carbon dioxide equivalent, which is “a... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-18 17:11:07 UTC ]
More news stories like this | All news stories tagged with: #paperback #save money #make publishing


Posthumous Gerald Durrell autobiography to be published

Myself and Other Animals draws on an unfinished memoir and a book from a trip to Australia in 1969, and will coincide with what would have been the author’s 100th birthdayA final posthumous work of autobiography by Gerald Durrell is set to come out at the end of the year, publisher Penguin... Continue reading at The Guardian

[ The Guardian | 2024-09-18 14:36:23 UTC ]
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Academic Publishers Hit with Antitrust Suit over Peer Review

The suit accuses six major publishers of establishing a cartel through its international trade association, STM, and using the peer review process to "unlawfully divert billions of taxpayer dollars every year from science to the Publisher Defendants.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-18 04:00:00 UTC ]
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PublisHer Plans Its First North American Event

The PublisHer international network for women in the book business announces a first North American meeting for late this month. The post PublisHer Plans Its First North American Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-17 22:05:13 UTC ]
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Between the Lines: What Is Missing in the Diversity in Publishing Discourse

On Saturdays in late ’90s, my father, a taxi driver, would pool his tips for the week and take me, a child too precocious for his own good, to a local bookstore in search of my next read. Together, we silently wandered the store, picking up paperbacks and inspecting their pages. On shelves that... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-17 08:55:21 UTC ]
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Kar-Ben's New Publisher Is on a Mission

Fran Greenman-Schmitz joins the the storied 50-year-old Jewish house with a singular focus: to see more proudly Jewish books in the marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-17 04:00:00 UTC ]
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Italy’s Publishers Demand a Culture Voucher Relaunch

The Italian publishers association and six sister agencies call for an overhaul of Italy's sharply changed '18App' culture voucher. The post Italy’s Publishers Demand a Culture Voucher Relaunch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-16 16:34:47 UTC ]
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International Audiobook Publishers See More Growth Ahead

The inaugural International Summit of Audio Publishers held September 10 in New York City drew 137 participants who discussed current market conditions, the impact of AI, and what is coming next for the booming industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-13 04:00:00 UTC ]
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Algonquin Publisher Betsy Gleick, Other Staff Laid Off in HBG's Workman Reorg

The layoffs of Gleick, associate publisher Michael McKenzie, and "other staff" constitute what Little, Brown president and publisher Sally Kim called "the final part of the Workman reorganization." The Algonquin imprint was moved into Little, Brown in July. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-12 04:00:00 UTC ]
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Big Publishers Saw Earnings Rebound in the First Half of 2024

Cost cuts and higher sales led to rises in profits at HarperCollins, Lagardère Publishing, and Penguin Random House in the first half of this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Little Free Library has a new map to help places hit hardest by book bans.

Little Free Library has debuted a new interactive map on its website that charts the locations of Little Free Libraries across the United States, alongside the number of book bans that are in place in each state. The organization built the tool as a way to quickly find the nearest free library —... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-05 18:27:15 UTC ]
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