As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers, fundamentally want efficiency at scale, which has been hard for publishers in small countries such as Czech Republic and Denmark to give them. Likewise, pooling programmatic resources opens publishers to more revenue without forcing them to hire more sales and operations people. “When you have such a fragmented supply offer, it makes sense for many publishers to gather and create differentiated offerings like these,” said Fabien Magalon, managing director of La Place Media, a French programmatic collective. The post Why Europe’s publishers have embraced programmatic co-ops appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-20 00:00:00 UTC ]
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Leaders from the world of magazine publishing are set to tackle the industry's multiplatform future on Wednesday (9 May) at Publishing+, the PPA's conference at the Hilton Metropole. Continue reading at Media Week
[ Media Week | 2012-05-04 00:00:00 UTC ]
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Online retailer Fishpond.co.uk is looking to build relationships with publishers large and small... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
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All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive
[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
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Publishers are creating exclusive products, including an original essay by Julian Barnes, ... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Science fiction publisher Tor UK has announced it will stop using the technology that restricts copying from all of its ebooks, in a possible precedent for the industry. Continue reading at PC World
[ PC World | 2012-04-30 00:00:00 UTC ]
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The publishing industry has a problem. The old guard haven't innovated. And neither their business models nor their products embrace the digital books revolution. Take the ongoing and complicated spat between Apple and the Justice Department over the agency pricing model and alleged collusion... Continue reading at Fast Company
[ Fast Company | 2012-04-26 00:00:00 UTC ]
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Cambridge University Press’ Education publishing arm has been renamed International... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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Schools and libraries specialist Raintree is launching into India with locally produced books... Continue reading at The Bookseller
[ The Bookseller | 2012-04-23 00:00:00 UTC ]
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Last week, the Department of Justice filed a lawsuit against Apple and five publishers for allegedly colluding on ebook prices, and class-actions suits in the U.S. continue. Three Canadian law firms are filing class-action suits against as well ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-19 00:00:00 UTC ]
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Nature Publishing Group is trying to break into the future of scientific publishing with its new linked data platform—launched earlier this month; the new platform is designed to enrich search functions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-19 00:00:00 UTC ]
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An unconventional collection of novels failed to generate a consensus among the Pulitzer board members. Continue reading at The New York Times
[ The New York Times | 2012-04-17 00:00:00 UTC ]
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Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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In February, the Educational Development Corporation said it would remove all its titles from Amazon, more evidence of the tumult over who gets to decide how much a book costs. Continue reading at The New York Times
[ The New York Times | 2012-04-16 00:00:00 UTC ]
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Book production company Imago is to launch a new digital consultancy tasked with helping... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Eight of the top 10 publishers saw double-digit drops in printed book sales year-on-year in the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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Works that will be available for perusal will include Gutenberg's Bible, believed to be the first text ever printed. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-13 00:00:00 UTC ]
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Alleged collusion aside, the publishing industry's agency pricing model may actually protect the long-term interests of everyone in the ebook value chain. Continue reading at AllThingsD
[ AllThingsD | 2012-04-13 00:00:00 UTC ]
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The U.S. Department of Justice's antitrust lawsuit against Apple and five book publishers over alleged ebook price fixing means that the publishers have to... Continue reading at PC World
[ PC World | 2012-04-12 00:00:00 UTC ]
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