BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for iPhone and Android users. (There are no ads in the original version, but a spokeswoman later confirmed that BuzzFeed plans to roll out native advertising down the road.) "Content has really become the exciting battleground in the mobile space," Peretti said. In fact, he said it was just a few years ago that he didn't think mobile video would do well at all. Video requires more bandwidth, is harder to load and might even require headphones. Mobile itself use to kill social distribution, he said, as content viewing would often have to be put on hold until a person got back to their computer. However, Peretti suggested, it quickly became the "only" way for something to go viral. "Increasingly content, and especially mobile video, are becoming a key part of the mobile stack," he said. "It's something that consumers care deeply about. The brand and the content they're consuming on their mobile devices. It affects their decisions of which apps to use, which phones to use, and which content is increasingly becoming one of the major areas of competition in the mobile space." BuzzFeed's audience has grown rapidly, from 100 million monthly content views in 2012 to 6 billion in 2016.... Continue reading at 'AdWeek'
[ AdWeek | 2016-02-23 00:00:00 UTC ]
Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday
[ Digiday | 2016-03-29 00:00:00 UTC ]
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Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for... Continue reading at AdWeek
[ AdWeek | 2016-02-23 00:00:00 UTC ]
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Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek
[ AdWeek | 2015-12-10 00:00:00 UTC ]
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The Huffington Post, which turned 10 in May, has 15 international editions -- but it's not about to rest on its laurels. The publisher's 75 editors-in-chief and business leaders from around the world congregated in Madrid Monday to discuss the digital publisher’s ambitious plan to be live in 50... Continue reading at Digiday
[ Digiday | 2015-11-24 00:00:00 UTC ]
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Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
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The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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Writers David Nicholls, Rosamund Lupton, Marian Keyes and Francesca Simon and publisher Andersen Press are among the latest to join a fundraising effort to help Syrian refugees. Started by author Patrick Ness yesterday, who pledged to match £10,000 in donations to Save the Children via an... Continue reading at The Bookseller
[ The Bookseller | 2015-09-05 00:00:00 UTC ]
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Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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Canongate has signed memoir from Amy Liptrot, combining her recovery from alcoholism with a tribute to the natural world. The Outrun was signed by senior editor Jenny Lord in a deal for world rights with James Macdonald Lockhart at Antony Harwood Ltd. Liptrot grew up on a sheep farm on... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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Mobile makes up the lion's share of U.K. traffic for Mail Online, but mobile visitors arriving on its homepage are still see the desktop site. That's an increasingly rare sight in news publishing today. "Mail Online's homepage is a key part of its heritage and identity. Our users love it," said... Continue reading at Digiday
[ Digiday | 2015-03-06 00:00:00 UTC ]
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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Monocle magazine is putting audio, accompanied by native advertising, at the heart of its digital publishing plan. The post Why Monocle is betting big on digital radio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-16 00:00:00 UTC ]
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When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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