Why BuzzFeed Is All-In on Mobile, Though That Wasn't Always the Case

BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for iPhone and Android users. (There are no ads in the original version, but a spokeswoman later confirmed that BuzzFeed plans to roll out native advertising down the road.) "Content has really become the exciting battleground in the mobile space," Peretti said. In fact, he said it was just a few years ago that he didn't think mobile video would do well at all. Video requires more bandwidth, is harder to load and might even require headphones. Mobile itself use to kill social distribution, he said, as content viewing would often have to be put on hold until a person got back to their computer. However, Peretti suggested, it quickly became the "only" way for something to go viral. "Increasingly content, and especially mobile video, are becoming a key part of the mobile stack," he said. "It's something that consumers care deeply about. The brand and the content they're consuming on their mobile devices. It affects their decisions of which apps to use, which phones to use, and which content is increasingly becoming one of the major areas of competition in the mobile space." BuzzFeed's audience has grown rapidly, from 100 million monthly content views in 2012 to 6 billion in 2016.... Continue reading at 'AdWeek'

[ AdWeek | 2016-02-23 00:00:00 UTC ]
News tagged with: #android users #original version #native advertising #key part #grown rapidly

Other Publishing stories related to: 'Why BuzzFeed Is All-In on Mobile, Though That Wasn't Always the Case'

AAP Won't Seek Fees in Maryland E-book Case

In a new filing, the AAP said that it will not seek to recoup costs and legal fees it incurred in its successful challenge to a Maryland e-book law that was declared unconstitutional earlier this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #legal fees #e-book

The PRH-S&S Acquisition Case Goes to Court

The United States' Department of Justice is suing to block the Penguin Random House-Simon & Schuster merger deal struck in late 2020. The post The PRH-S&S Acquisition Case Goes to Court appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-01 13:55:05 UTC ]
More news stories like this |

While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not

As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday

[ Digiday | 2022-07-11 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst

A 'Jane the Virgin' writer shares the story 'Hollywood wasn't quite ready to tell'

Rafael Agustin dishes about "Illegally Yours," his candid new memoir about a childhood without documents, and the TV pilot that never made it. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-07-07 13:00:42 UTC ]
More news stories like this | News stories tagged with: #memoir

AAP Seeking $300K in Legal Fees After Winning Maryland E-book Case

After successfully challenging Maryland’s library e-book law in court, the Association of American Publishers is now seeking to recover roughly $300,000 in court costs and legal fees from the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #legal fees #american publishers #e-book

BuzzFeed News Names Karolina Waclawiak as Top Editor

Karolina Waclawiak, its executive editor of culture, takes over the newsroom at a difficult moment for the digital media company. Continue reading at The New York Times

[ The New York Times | 2022-06-16 21:14:16 UTC ]
More news stories like this | News stories tagged with: #top editor #difficult moment #digital media

Court Seeks Proposed Declaratory Judgment in Maryland E-book Case

A federal judge has asked the parties for a proposed declaratory judgment to end the legal dispute over Maryalnd's library e-book law, but the parties dispute whether the request means the court is preparing to deny the AAP's bid for a permanent injunction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #federal judge #permanent injunction #e-book

Amazon is bringing mobile games to its Amazon Kids+ service

Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget

[ Engadget | 2022-04-14 13:00:13 UTC ]
More news stories like this | News stories tagged with: #tv shows #release date #mobile phone #mobile phones #global head #sheer number #prime subscribers #makes sense #kindle

Authors and Booksellers Mobilize for Midterm Voters

Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #democratic action #libraries

At age 64, debut novelist Bonnie Garmus makes the case for experience

Garmus’s novel “Lessons in Chemistry” delivers an assured voice, an indelible heroine and relatable love stories Continue reading at The Washington Post

[ The Washington Post | 2022-04-05 10:00:30 UTC ]
More news stories like this |

Meet the P.I. who helped unlock key testimony in a sexual assault case

In the masterful "Tell Me Everything," Erika Krouse explores her uncanny ability to elicit candor, even from perfect strangers. Continue reading at The Washington Post

[ The Washington Post | 2022-03-29 11:00:29 UTC ]
More news stories like this | News stories tagged with: #perfect strangers

BuzzFeed News’ top editors resign as layoffs loom

The digital publisher finds there’s no avoiding the industry’s punishing economics To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2022-03-22 15:51:02 UTC ]
More news stories like this | News stories tagged with: #buzzfeed news #digital publisher

Publishers, Agencies Start Receiving Subpoenas as DoJ-PRH Case Ramps Up

As Penguin Random House and the Department of Justice continue to prepare for an August trial in which PRH hopes to block the government’s effort to kill its acquisition of Simon & Schuster, professionals throughout the industry are finding themselves pulled into the legal fray. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #penguin random house

‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office

A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. The post ‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-01-14 05:01:00 UTC ]
More news stories like this | News stories tagged with: #office appeared #media employee #hearst

Spiking omicron cases spell delays for publishers’ January RTO plans

TheSkimm, Condé Nast, The Washington Post, Politico and Hearst have shifted reopenings to at least the end of the month and, in some cases, till March. The post Spiking omicron cases spell delays for publishers’ January RTO plans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-01-13 05:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst

PRH Peru Chief and Author in Defamation Case: Publishing Industry Support

IPA, CPJ, and several embassies condemn the defamation verdict against PRH Peru's Jerónimo Pimentel and author Christopher Acosta. The post PRH Peru Chief and Author in Defamation Case: Publishing Industry Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-12 15:59:10 UTC ]
More news stories like this | News stories tagged with: #defamation case #publishing industry

Take-Two is acquiring mobile game giant Zynga for $12.7 billion

PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget

[ Engadget | 2022-01-10 13:17:58 UTC ]
More news stories like this | News stories tagged with: #big move #rich history #publishing platform

Ukraine-Based ‘Kiss Library’ Under Permanent Injunction in Book Piracy Case

The US Authors Guild, Amazon Publishing, and Penguin Random House win a default judgment against Ukraine-based 'Kiss Library.' The post Ukraine-Based ‘Kiss Library’ Under Permanent Injunction in Book Piracy Case appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-04 10:56:43 UTC ]
More news stories like this | News stories tagged with: #permanent injunction #authors guild #amazon publishing #default judgment #kiss library #penguin random house #book piracy