Why Apple Backed Down in Fight With Publishers

Maybe Apple isn’t so untouchable after all. The device maker, which has been locked in a battle with publishers, made a surprise concession recently, dropping a pricing requirement for its App Store that irked publishers. Before, publishers couldn't undercut the subscription price they offered in the App Store—the new guidelines do away with that requirement. The previous guidelines, issued in February, seemed aimed at ensuring Apple had a pricing advantage. They also presented a complication for publishers who are used to testing various price points to hook new subscribers and reward existing ones. Apple doesn’t say a lot about why it does what it does. But while it had gotten a few big publishers to agree to its subscription terms, it’s had pushback from companies over its terms, including the 30 percent it skims off App Store purchases and its refusal to share customer data, and it's likely this move is related to that. Other devices are coming to market, presenting new competition for Apple, and loosening the stranglehold that the company has had over content producers to this point. Plus, publishers are exploring browser-based apps that would skirt the App Store altogether. This week, The Financial Times made waves when it did just that after having rejected Apple’s subscription terms. Outsell’s Ken Doctor believes other publishers, like The New York Times and Wall Street Journal, marquee brands that are important to Apple, see the FT as a potential model to imitate... Continue reading at 'AdWeek'

[ AdWeek | 2011-06-10 00:00:00 UTC ]
News tagged with: #digital editions #gregg hano #vice president #popular science #digital version

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Hearst Partners With Apple on Subscription Offering

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[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
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Publishers "have nothing to fear from Hargreaves" - Vaizey

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[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Amazon to Publish New Line of Romances [Voices]

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[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Hearst, Apple Reach Deal to Bring Subscriptions to iPad

Hearst will begin selling iPad subscriptions to Esquire, Popular Mechanics, and O, The Oprah Magazine. Continue reading at PC World

[ PC World | 2011-05-05 00:00:00 UTC ]
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Notting Hill Editions to revive essay publishing

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[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Hearst Strikes Deal with Apple on iPad Subscriptions [Voices]

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[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Starling to join Octopus Publishing Group

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[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Small Publishers and Marketing Services

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[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Evans Publishing files Company Voluntary Arrangement

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[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Time Inc. in iPad Deal With Apple [Voices]

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[ AllThingsD | 2011-05-02 00:00:00 UTC ]
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Report: Variety on Block; Publisher says “Nonsense”

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[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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[ PC World | 2011-04-22 00:00:00 UTC ]
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[ Media Week | 2011-04-21 00:00:00 UTC ]
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[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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[ The Sydney Morning Herald | 2011-04-20 00:00:00 UTC ]
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News.me, the iPad News Aggregator Blessed By Big Publishers, Gets Ready To Launch [MediaMemo]

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[ AllThingsD | 2011-04-20 00:00:00 UTC ]
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