What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them.  Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '


Patterson top in another Random week

Written By: Tom Tivnan Publication Date: Tue, 21/06/2011 - 15:59 Random House had another stellar week, there was a record for Wilbur Smith and a Father's Day push led to double digit week on week rise in value and volume sales for the trade. RH did not repeat its unprecedented octet of the... Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wilbur smith #volume sales #pretty close


Vintage Launches Crime Fan Site, 'The Weekly Lizard'

Under the auspices of its Vintage Crime/Black Lizard imprint, Vintage Books is launching the Weekly Lizard, a mobile-optimized online site devoted to news and feature content about crime and mystery writing. While the Weekly Lizard is designed to attract readers interested in crime, mystery and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mystery writing #vintage books


Trade backs Finlayson's call for bursary ring-fencing

Written By: Lisa Campbell Publication Date: Fri, 17/06/2011 - 08:11 A call for the industry to lobby the government to ring-fence students' bursary spend on textbooks has received support from the trade. In a speech given at the BA a.g.m. held in London last Thursday (9th June), Iain... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iain finlayson #bookseller association #independent retailers


Financial Times Sees 100,000 Downloads In Week After HTML Launch

Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allowing users #web browser


Grisham top for a second week

Written By: Philip Stone Publication Date: Tue, 14/06/2011 - 16:09 John Grisham's The Confession (Arrow) has retained its position at the summit of the Official UK Top 50 despite a 24% drop in sales week-on-week. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grisham top #confession arrow


Donaldson backs National Library Day

Written By: Benedicte Page Publication Date: Fri, 10/06/2011 - 14:53 The newly crowned children's laureate Julia Donaldson has given her support for National Libraries Day, the new initiative set to carry on the success of last February's Save Our Libraries Day. Donaldson said: "Hooray for... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries day #wonderful things #book clubs #author events


Call the Midwife author Worth dies

Written By: Charlotte Williams Publication Date: Mon, 06/06/2011 - 11:35 Bestselling author of the Call the Midwife trilogy Jennifer Worth has died following a short illness, Weidenfeld & Nicolson has announced. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short illness #weidenfeld nicolson


Madeleine tops charts again as Bond misses number one

Written By: Philip Stone Publication Date: Wed, 01/06/2011 - 14:53 James Bond has failed in his latest mission: to top the bestseller charts. Despite a bargain £5 deal at Tesco (75% off the £19.99 r.r.p.), sales of Jeffery Deaver's 007 novel, Carte Blanche (Hodder & Stoughton), were... Continue reading at The Bookseller

[ The Bookseller | 2011-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller charts #jeffery deaver


Support for National Libraries Day

Written By: Benedicte Page Publication Date: Thu, 26/05/2011 - 15:50 An annual National Libraries Day looks set to become a reality after widespread support for the scheme at an early planning meeting held this morning (26th May). read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #widespread support


Internet Advertising Hits Record $7.3 Billion in First Quarter

Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
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Authors readied to support strong Independent Booksellers Week

Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 08:45 Edmund de Waal, Maggie O’Farrell and Tony Parsons are among the authors lined up to take part in Independent Booksellers Week. The week of events, in association with the Booksellers Association, will take place between... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #authors lined #tony parsons


Second week at the top for Madeleine memoir

Written By: Philip Stone Publication Date: Tue, 24/05/2011 - 15:55 Kate McCann's Madeleine (Bantam Press) was comfortably the bestselling book at UK booksellers for the second week running, selling 63,909 copies in its first full week on sale. It brings total sales of the hardback edition of... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling book #week running #full week #uk booksellers #hardback edition #non-fiction titles #records began #delia smith #david beckham #tony blair


Michael O'Mara prescribes An Aspirin a Day

Written By: Katie Allen Publication Date: Wed, 18/05/2011 - 14:44 Michael O’Mara has acquired a title about the health benefits of aspirin written by a former GP. MOM commissioning editor Kate Moore acquired world rights in An Aspirin A Day by Dr Keith Souter from Souter’s agent Isabel... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #health benefits #creative authors


Mitterrand calls for increase in booksellers' qualitative pay

Written By: Barbara Casassus Publication Date: Tue, 17/05/2011 - 08:18 French culture minister Frédéric Mitterrand yesterday (16th May) called for publishers to increase booksellers' pay for their qualitiative work and for new measures to help shore up the sector, the French trade weekly... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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World Book Day titles to revert to single books

Written By: Caroline Horn Publication Date: Tue, 17/05/2011 - 09:05 Jacqueline Wilson and Roald Dahl are among the high-profile authors selected for the 2012 £1 World Book Day books, which will revert to the single-book format for the first time in four years. The teen WBD titles will also go... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #roald dahl


Bidders given two weeks to make Waterstone's move

Written By: Bookseller Staff Publication Date: Mon, 16/05/2011 - 09:10 Bidders for Waterstone's have a reported two weeks to express a formal interest in the chain, as parent HMV Group said it was in "advanced discussions" over a sale. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advanced discussions


Transworld claims first day Madeleine sales of 40,000

Written By: Charlotte Williams Publication Date: Fri, 13/05/2011 - 13:05 Transworld is reporting first day sales of at least 40,000 copies of Madeleine by Kate McCann, about the infamous disappearance of her daughter from their holiday apartment in Portugal four years ago. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day sales


Hearst Partner With Pictela’s IAB Portrait Advertising

After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictela’s Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
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Book sales spring back after Royal Wedding week

Written By: Philip Stone Publication Date: Tue, 10/05/2011 - 15:50 Book sales bounced back after a dire seven days in the week of the Royal Wedding in which physical book sales plummeted to an eight-year low. According to Nielsen BookScan data, spending in the seven days to 7th May was up... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #royal wedding #eight-year low


The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #sell advertisers #magazine publishers #making plans #digital revolution