What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them.  Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '


International Hot Book Properties, Week of December 11, 2017

This week's hot books include a Dutch novel selling in several territories and a debut Australian novel sold to Small Beer Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing

Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post study #top publishers #domain spoofing #big problem


How Publishers Can Control Their Own Political Advertising Destiny

Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek

[ AdWeek | 2017-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales


This Week's Bestsellers: December 11, 2017

Must-have kitchen gadget the Instant Pot continues to be a boon for cookbook publishing. Plus Madeleine L’Engle’s ‘A Wrinkle in Time’ prepares for its big-screen debut, and E.L. James’s Christian Grey tell a ‘Darker’ tale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook publishing #big-screen debut #christian grey


The Week in Libraries: December 8, 2017

This week: why you need to be at next year's ALA National Library Legislative Day; The battle over net neutrality shifts to Congress; and comic book fans can now access Marvel comics via hoopla digital. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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Book Deals: Week of December 11, 2017

Putnam invests in Rowley’s sophomore novel, Pegasus buys a memoir by a humanitarian aid worker, journalist Keah Brown takes an essay collection to Atria, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #essay collection


PW Picks: Books of the Week, December 11, 2017

This week: how fear has shaped America, plus a pulse-pounding crime novel set in Australia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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Conservative Weekly Standard to aid in Facebook fact-checks, prompting outcry

Magazine dubbed ‘serial misinformer’ becomes first explicitly partisan organization to aid in task, fueling concerns over rightwing influence at siteA conservative news organization has been approved to partner with Facebook to fact-check false news, drawing criticisms that the social media... Continue reading at The Guardian

[ The Guardian | 2017-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly standard #fact-checking initiative


Creative Access calls for publishing mentors

Diversity social enterprise Creative Access is launching a new mentoring scheme and is seeking volunteers from the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2017-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mentoring scheme #publishing industry


Weekly E-Ranking: Mariani Bach for good

Scott Mariani, the Weekly E-Book Ranking’s first number-one author (back in May 2016) has once again ascended to the top spot, with The Bach Manuscript. Continue reading at The Bookseller

[ The Bookseller | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scott mariani


This Week's Bestsellers: December 4, 2017

Dungeons and Dragons players sent 'Xanathar’s Guide to Everything’ to the top of our hardcover nonfiction list. Plus 'Dear Evan Hansen: Through the Window’ takes readers behind-the-scenes of the Tony-winning musical, and Neil Patrick Harris writes a middle-grade novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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PW Picks: Books of the Week, December 4, 2017

This week: the horrifying realities of America’s nuclear-weapons apparatus, plus a novelist's guide to revision. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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The Week in Libraries: December 1, 2017

Among the headlines this week: The results of a ReadersFirst E-book survey; The fate of net neutrality; And NYPL's first public meeting on the ambitious $317 million renovation of its main library. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net neutrality #public meeting


Book Deals: Week of December 4, 2017

SMP buys a book about masculinity by a Vox editor, Putnam nabs the debut novel from a bestselling nonfiction author, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #smp buys #putnam nabs


Thanksgiving Week Sales Down 3% from 2016

Sales of print books got off to a slow holiday season start at outlets that report to NPD BookScan: units were 3% lower in the 2017 Thanksgiving week than in the comparable week last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #3% lower


Units Drop 3% In Thanksgiving Week

Print unit sales were down 9% to mass merchandisers, and off 1% in the retail and club channel, in the Thanksgiving week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thanksgiving week #mass merchandisers #club channel


BuzzFeed is laying off 100 workers, 8% of its U.S. employees, after missing revenue target

Digital media company BuzzFeed said it is laying off 8% of its U.S. employees, or 100 workers, as it changes its business model in a bid to boost revenue. It's also cutting an unspecified number of jobs in Britain. The company has 1,700 employees worldwide. A spokeswoman for New York-based... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #boost revenue #unspecified number


Bad Dad steals away with the number one for a fourth week running

David Walliams’ Bad Dad (HarperCollins) has skidded into the UK Official Top 50 number one spot for a fourth consecutive week, selling 78,127 copies for £443,681. Continue reading at The Bookseller

[ The Bookseller | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams


At Time Inc., a Jittery Reckoning on the Day After the Sale

Many employees of Times Inc. had been stunned by the news that the publisher had agreed to sell itself to the Meredith Corporation. Continue reading at The New York Times

[ The New York Times | 2017-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corporation


A Week Before Thanksgiving, Unit Sales Rise 2%

Unit sales of print books rose 2% in the week ended Nov. 19, 2017, over the comparable week in 2016 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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