What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them.  Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '


Cheiffetz's New Imprint at S&S to be Called Signal Press

Julia Cheiffetz joined Atria Books last year to head a then-unnamed imprint. Since that time she has acquired a slate of new titles for the line, called Signal Press, that will address the current public debate around feminism, politics and social justice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social justice


‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell advertisers #give advertisers


London Book Fair Names Its 2019 ‘Author of the Day’ Lineup

Recognizing the Brexit deadline that follows March's London Book Fair, the Author of the Day events include three writers from the Continent. The post London Book Fair Names Its 2019 ‘Author of the Day’ Lineup appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-14 00:00:00 UTC ]
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Weekly E-Ranking: The Tattooist proves indelible in the top spot

Heather Morris' debut The Tattooist of Auschwitz (Zaffre) has racked up a seventh non-consecutive week in the Weekly E-Ranking number one spot. Continue reading at The Bookseller

[ The Bookseller | 2018-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heather morris #auschwitz zaffre


SoA calls on ACE to increase diversity in the arts and secure libraries' future

The Society of Authors (SoA) has responded to Arts Council England’s consultation on its future strategy, saying it would like ACE to do more to increase diversity in the arts, secure the future of the library service and ensure that young people from all backgrounds can engage in cultural activity. Continue reading at The Bookseller

[ The Bookseller | 2018-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #soa calls #increase diversity #authors soa #library service #cultural activity


This Week's Bestsellers: December 24, 2018

‘My Year of Rest and Relaxation’ and other titles that appear on multiple best-of-2018 lists enjoyed a boost in sales. Plus the self-described ‘worst alphabet book ever’ debuts in children’s picture books, and a trio of backlist, naughty-list titles proved popular with holiday shoppers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #holiday shoppers


Book Deals: Week of December 24, 2018

Former House speaker John Boehner sells his memoir, Olivia Newton-John’s memoir finds a home in the U.S., a dominatrix-turned-nun offers advice on female empowerment, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #female empowerment


Runcie takes on ambassador role for London Book & Screen Week

Grantchester series author James Runcie has been made an ambassador for London Book & Screen Week (LBSW), as the festival returns for its fifth year in 2019.  Continue reading at The Bookseller

[ The Bookseller | 2018-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #festival returns


Weekly E-Ranking: The Tattooist leaves its mark

Heather Morris’ The Tattooist of Auschwitz is proving indelible in both the Mass-Market Fiction chart number one—it racked up its 10th consecutive pole last week—and the Weekly E-Book Ranking top spot, which it grabbed for a sixth time. Continue reading at The Bookseller

[ The Bookseller | 2018-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heather morris #sixth time


Weekly Standard, rightwing magazine opposed to Trump, closes after 23 years

Parent firm blames subscription figures but co-founder says magazine was ‘murdered’ to drive readers elsewhereThe Weekly Standard, one of the last holdouts opposed to Donald Trump within rightwing media, has been closed after 23 years, silencing its hawkish voice on foreign affairs and its... Continue reading at The Guardian

[ The Guardian | 2018-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign affairs #digital subscribers


This Week's Bestsellers: December 17, 2018

Charles Krauthammer’s posthumously published collection, ‘The Point of It All,’ is the #4 book in the country. Plus Reese Witherspoon’s latest book club pick, ‘One Day in December,’ debuts at #3 in trade paper, and Graywolf releases Booker Prize winner ‘Milkman’ in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: ##4 book #reese witherspoon #trade paper


Conservative Magazine The Weekly Standard Is Shutting Down

The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and Fred Barnes will publish its final edition on Dec. 17, according to a statement released by... Continue reading at AdWeek

[ AdWeek | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative magazine #weekly standard #final edition #statement released


James Runcie Named ‘Ambassador’ for London Book and Screen Week 2019

The filmmaker, director, and author behind the popular 'Grantchester' series from ITV will be the celebrity spokesperson for London Book Fair's cross-platform outreach program in March. The post James Runcie Named ‘Ambassador’ for London Book and Screen Week 2019 appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-14 00:00:00 UTC ]
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Book Deals: Week of December 17, 2018

Morrow lays down seven figures for a Lolita-like debut, Alyssa Milano does one for the kids, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #alyssa milano


The Week in Libraries: December 14, 2018

Librarians keep the heat on in the final days of the 115th Congress; Congress wastes a chance to get answers out of Google CEO Sundar Pichai; and more on the University of California's tough negotiation with publisher Elsevier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final days #publisher elsevier


Walliams calls for better access to reading, ‘safeguarding’ of libraries

David Walliams has called for better access to reading and for libraries to be safeguarded, revealing he would introduce new laws on children’s literacy if he were prime minister.  Continue reading at The Bookseller

[ The Bookseller | 2018-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams


Weekly E-Ranking: Martin’s Fire fails to light up chart

The Tattooist of Auschwitz claims its fifth Weekly E-Book Ranking number one, not as a plucky upstart, but from a position of strength. Continue reading at The Bookseller

[ The Bookseller | 2018-12-10 00:00:00 UTC ]
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UK Trade Associations Call for Professional Behavior in a Diverse Industry

Vowing to 'bear witness and support appropriate action,' the four key trade associations in the UK publishing industry commit to combating misconduct. The post UK Trade Associations Call for Professional Behavior in a Diverse Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bear witness


Book Deals: Week of December 10, 2018

NBA finalist Téa Obreht sells a novel to Random House, Beach Lane buys an Amy Cherrix picture book for six figures, Avery picks up a title on gut health for a rumored high-six-figure sum, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #random house #gut health


PW Picks: Books of the Week, December 10, 2018

This week: the winner of the 2018 Man Booker Prize, plus Yan Lianke's satiric, chilling take on China’s policy of forced cremation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
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