Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh manages to do both. While advertisers were initially wary of ad refresh, recently, a lot of vendors have introduced advertiser-friendly checks and balances, which have made ad refresh lucrative for both publishers and advertisers. What is ad refresh? Ad refresh (also known as auto-refresh ads) is a technique that allows publishers to increase the number of impressions served per session by refreshing ads for active users based on predefined triggers. Obviously, more impressions directly translate to greater revenue generated. So, what’s the catch? First, ad refresh is not a suitable solution for all websites. Second, it is not offered by all networks. And third, if not implemented well, using ad refresh can actually backfire. Let’s tackle these considerations step by step. Who should use ad refresh? Ad refresh works well on websites with higher-than-average session duration and time on page. This makes sense since the longer a user is on a webpage, the higher the chances they will pay attention to the new set of ads. As a corollary, ad refresh is practically useless for websites that have high bounce rates because most users will be gone long before the ads have changed. In... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
Shueisha is a major publisher in Japan and the largest manga publisher in the world with a market share in Japan of 30%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday
[ Digiday | 2016-08-19 00:00:00 UTC ]
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Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age
[ Advertising Age | 2016-07-20 00:00:00 UTC ]
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Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
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After several years in limbo, Rugged Land is back as a media company with interest in print and digital publishing, television, and film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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'Twenty-eight percent told us they don't know if they're ready' for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the 'dynamic publishing' study. The post How Dynamic Is Your Publishing? A Cloudy Moment in Content Management appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
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Tumblr's former director of publisher outreach and a mainstay in New York's digital publishing and literary circuit will serve as Houghton Mifflin Harcourt's executive director of audience development beginning June 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-02 00:00:00 UTC ]
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This being Generation Flux, perpetual innovation and transformation are imperative, and competitive advantages are, at best, fleeting. Continuous value creation and higher engagement—at lower cost and faster speed and with improved quality—is the key to business longevity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Northern & Shell puts 2015 losses down to cutting prices of Star and Express titles and significant investment in digital publishingRichard Desmond’s Northern & Shell fell to a £25m loss last year after embarking on costly tabloid price cuts and boosting investment in digital... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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What is going on with ebooks? The decline in trade ebook sales in the U.S. is certainly one of the big questions hanging over the publishing industry as publishers gather for the 2016 London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
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After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
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At some point back in 2013, I asked a senior publisher if they had a contingency plan for a world with fewer high street bookshops. It was a period when ebook sales were growing ever bigger, taking chunks out of print fiction’s market share; Amazon was revelling in its recent victory over those... Continue reading at The Bookseller
[ The Bookseller | 2016-02-02 00:00:00 UTC ]
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The average book’s length has grown from 320 pages in 1999 to 400 pages in 2014, a shift some blame on digital publishing. The post Is Digital Publishing to Blame for Books Getting Longer? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-15 00:00:00 UTC ]
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[Sponsored Content] Just a few years ago, it looked as if digital publishing would push print aside and that publishers would be able to avoid paying the high costs of paper, printing and postage. But print refused to die. Why? The post A Look Ahead: Print and Digital Periodicals appeared... Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-18 00:00:00 UTC ]
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Mobile is said to be the future of digital publishing. So, what’s the best way consumers can get the news while on their mobile devices? That’s the question Jordan Cooper spent a year asking. The answer he found: Wildcard. Wildca ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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Nobody knows what the future of the media industry will look like - we can only extrapolate from its current state and hope nothing too disruptive ruins our bets in the meantime. To help us make those bets, TheMediaBriefing recently hosted the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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"The gold rush is over," writes Auckland-based author Gary McLaren, seeing it as a natural market phenomenon that, "the supply of new books was eventually going to exceed demand" in digital publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-10-13 00:00:00 UTC ]
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John Pettigrew argues editors, those who turn mediocre books into great ones, are even more important in the digital age of content proliferation. The post Why the End of Editors in Digital Publishing is a Mistake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian
[ The Guardian | 2015-10-05 00:00:00 UTC ]
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