What Exactly Is Going On at iCrossing?

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and branded content have become the predominant forms of digital messaging over the last 18 months. Those shops that have successfully developed their full-service muscles while keeping their search functions strong for clients are winning—and continuing to hire and grow. But it’s no easy feat. Just ask iCrossing. In an era when brands are publishers and when everyone wants an Oreo moment or a Claude Van Damme stunt video, digital agencies like Razorfish, SapientNitro, 360i and AKQA are hiring hundreds of folks due to an explosion of content marketing. Hearst-owned iCrossing, it seems, has followed a far less stellar trajectory. The New York agency has suffered considerable upheaval among its upper-level creative talent, experiencing an exodus that raises eyebrows even in the revolving-door world of advertising.  llustrations: Gluekit  Just last week, iCrossing’s head of social, Amanda Peters, exited the company for another opportunity, Adweek has learned. Shoshana Winter, svp of strategy and planning, parted ways at the start of 2014. But departures also plagued the shop throughout 2013. Don Scales abruptly stepped down as CEO in June. Late last year, chief client officer Colin Turney and evp of global development Marlin Jackson quietly left their posts. Svp of... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-13 00:00:00 UTC ]
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iCrossing CEO Don Scales Steps Down

Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency. Scales will take a buyout, per a source close to the situation, from parent Hearst Magazines,... Continue reading at AdWeek

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