What can we learn from Netflix’s biggest viewership data reveal ever?

The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has released a large chunk of its often-secret viewership data. The streaming service has long displayed shifting top 10 lists on its homepage, showing what’s currently most watched among their film and TV offerings. But this new data dump is an 18,000-row spreadsheet cataloging data for just about any movie or TV show over the course of January through June of this year.So what, exactly, are the biggest shows and movies on Netflix? Many of the most popular shows feature or are aimed at young women. Anyone with access to social media or a Hot Topic will probably know that Wednesday, the service’s Addams Family-as-YA reboot, is a huge success; less merchandised but similarly high up the Netflix charts are Ginny & Georgia (essentially Netflix’s in-house Gilmore Girls), Outer Banks (a teen mystery series), Firefly Lane (a decades-spanning drama of female friendship), and the Korean drama series Crash Course in Romance. There’s also plenty of escapist action-adventure fare, like FUBAR (a father-daughter action-comedy with Arnold Schwarzenegger that plays a bit like a True Lies sequel) and the limited series Kaleidoscope (a time-scrambled heist drama whose episodes can be watched in any... Continue reading at 'The Guardian'

[ The Guardian | 2023-12-13 17:53:11 UTC ]

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What Future Publishing has learned from using header bidding

Header bidding is a hot topic in publishing currently having unlocked new ways to bump up programmatic ad yields. Being early into the tech, case studies are still few and far between though magazine publisher Future has made some good headway. The group, which trades 70 percent of its 400... Continue reading at Digiday

[ Digiday | 2016-10-26 00:00:00 UTC ]
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Sphere wins 'life-affirming story' in six-way auction

Sphere Fiction has won a "hotly-contested" six-way auction to publish Eva Woods' "life-affirming" story of love, loss and female friendship, How to be Happy, in October 2017. Continue reading at The Bookseller

[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’

Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday

[ Digiday | 2016-09-08 00:00:00 UTC ]
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Amazon launches bursary for female tech students

Amazon has launched a new programme to help young women from less advantaged backgrounds begin careers in innovation and technology. Continue reading at The Bookseller

[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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Three Different Books About Shame Titled ‘Unashamed’ Are Publishing This Spring

Shame is a hot topic in the religion and spirituality world, and three new books share not only the subject, but their titles, as well. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-25 00:00:00 UTC ]
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BuzzFeed's Facebook Live Interview With President Obama Suffers a Bad Streaming Failure

BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to... Continue reading at AdWeek

[ AdWeek | 2016-05-17 00:00:00 UTC ]
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Body Language

Peggy Orenstein’s latest book, Girls & Sex: Navigating The Complicated New Landscape, is a deeply reported, passionately argued critique of the commercialization of sexuality and contemporary dating culture. Orenstein, a contributing writer at the New York Times Magazine, set out to talk to... Continue reading at Slate

[ Slate | 2016-04-01 00:00:00 UTC ]
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Time Inc. is trying to win over millennial women

Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
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ABA Winter Institute 2016: Big Plans for April’s Independent Bookstore Day

Last year’s inaugural national Independent Bookstore Day, which coincided with Free Comic Book Day on May 2, was a huge success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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John Allison Goes to College in ‘Giant Days’

Allison’s new series about young women off to college looks to repeat the success of another Boom! Studios series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-09 00:00:00 UTC ]
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African-American Publishing, 2015

As race continues to be a hot topic in America, academic presses that have long specialized in African-American nonfiction are finding new opportunities in the trade market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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China Shanghai Book Fair Kicks Off

The impact China's new two-child policy may have on the children's book market was a hot topic at the fair that runs through November 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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NYCC 2015: Publishers Chase Growth in Kids', Girls’ Graphic Novels

Led by girl-focused comics, sales of kids' and YA graphic novels continue to grow and publishers used New York Comic Con to launch a spate of new properties targeting girls and young women. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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BEA 2015: Checking HerCampus

Young women about to enter college will be glad to have one more item to pack: "The Her Campus Guide to College Life: How to Manage Relationships, Stay Safe and Healthy, Handle Stress, and Have the Best Years of Your Life." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
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‘Weigh the return': Publishers chime in on controversial Facebook ploy

The controversial news that media outlets including The New York Times and BuzzFeed may publish straight into Facebook’s ecosystem was a hot topic at Digiday’s Publishing Summit in Vail, Colorado, where hundreds of digital publishing executives are gathering this week to hash out the issues... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
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IDG’s Apollo CMS Makes a Case to Build It Yourself

Proprietary content management systems have been a hot topic in digital publishing over the past year. Companies like Vox, Say Media, Forbes and others have made huge commitments to building out their platforms to not only serve internal needs but also provide licensed solutions for outside... Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Apple, Amazon in Race for Mobile Readers

The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Should You Freeze Your Eggs?

The cocktail party at the trendy Crosby Street Hotel in SoHo could have been a networking event for a hip New York investment bank or publishing house—a swarm of young women in their late 20s and 30s, mostly in business attire. But the attendees weren’t thinking about their careers. They were... Continue reading at Slate

[ Slate | 2014-10-01 00:00:00 UTC ]
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