What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
News tagged with: #magazine partners

Other Publishing stories related to: 'What Brands Need from Their Magazine Partners'


Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Bonnier, Dave Zinczenko Partner on Books Deal

Bonnier Corp. is positioning itself to get deeper into its core verticals after two announcements on Tuesday. Dave Zinczenko, president and CEO of Galvanized LLC and former EVP at Rodale, has entered into a five-year management consultancy with the enthusiast publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-20 00:00:00 UTC ]
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Google Play Newsstand merges Currents, magazines and newspapers on Android today, iOS in 2014

Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget

[ Engadget | 2013-11-20 00:00:00 UTC ]
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Random House Partners with Pinterest Producing Online Bookstore Table

Random House has partnered with Pinterest to help users discover popular content. It pulls up a page that is a lot like browsing a table at a bookstore. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


ePubDirect partners with Oyster

E-book distribution business ePubDirect has partnered with book subscription service Oyster.... Continue reading at The Bookseller

[ The Bookseller | 2013-11-18 00:00:00 UTC ]
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Forbes to Explore Sale of 96-Year-Old Magazine

Forbes Media, the publisher of the eponymous financial magazine and website, is exploring a sale.The company is working with Deutsche Bank AG to consider its options. In a memo to staff Friday morning confirming a report by Bloomberg News, CEO Mike Perlis said the company had received... Continue reading at Advertising Age

[ Advertising Age | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #explore sale #forbes media #bloomberg news


All You Courts Hispanic Market With Custom Magazine

Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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Linux Format employees jump ship to form new magazine

While I love Linux, quality magazines about the kernel are few and far between. Over the years, my favorite has been Linux Format. I was attracted to the magazine by the quality articles and interesting content. However, the price of the magazine was particularly high in the USA, which often... Continue reading at Betanews

[ Betanews | 2013-11-12 00:00:00 UTC ]
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Offered Without Comment: B&N’s “Literary” Magazines & the NYTimes

The literary magazines at a Barnes & Noble include Tin House, The Paris Review, Mad Magazine and comics, while a New York Times renewal offers a year for $1099. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary magazines #paris review #mad magazine


With 90M Users, Flipboard Launches Shopping Magazine Experience

Flipboard, the personalized magazine app, is known for its high–quality news and social content. With its elegant format and simple curation tools, the service has grown to 90 million users. Now, the company aims to open up that massive audience to a new, potentially lucrative vertical:... Continue reading at Fast Company

[ Fast Company | 2013-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content curation #credit cards #follow suit


Magazines' Next Big Goal: Reaching Latinas In English

Magazine companies are increasingly shifting their attention to the surging Hispanic community in the U.S. and their impressive buying power.In the last 10 months, Hearst, Conde Nast and Time Inc. have introduced or strengthened English-language magazines and inserts aimed at Latinas, a growing... Continue reading at Advertising Age

[ Advertising Age | 2013-11-09 00:00:00 UTC ]
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C&R partners with ValoBox for ebook gifting

Constable & Robinson (C&R) and pay-as-you-go ebook service ValoBox have partnered to... Continue reading at The Bookseller

[ The Bookseller | 2013-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cr partners #ebook gifting


Pitchfork Launches “Weekly Magazine” App

Most successful content sites are monetizing with sheer volume now, but Pitchfork is betting there's still a place for lean-back engagement. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sheer volume


Allrecipes Print Magazine Debuts

 Meredith launched its previously announced Allrecipes print magazine today, a bimonthly, with a $4.99 cover price and a $12 one-year subscription. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Subscriptions: Not Just for Magazines

As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Magazines Must Be Compelling, Outside And In

By Lynn Rosen We spend a lot of time finding the most appealing image and compelling copy lines for our covers, and I'm sure you do the same at your publication. I learned from my years in the book business that... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big brands #canine companions #business partner #news sites


Kobo partners with Eason

Kobo is to sell its e-reading devices through 60 Eason stores in Ireland following a new... Continue reading at The Bookseller

[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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Politico's Glossy Magazine Arrives Next Month

Politico, the high-metabolism news site covering Beltway politics, will introduce a glossy, six-times-a-year magazine and companion section of its website next month, the company said Wednesday.Unlike traditional publishers that rely on susbcriptions to build the large circulations that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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Amazon launches literary magazine

Amazon.com has launched two new initiatives for its US customers – a digital literary... Continue reading at The Bookseller

[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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