The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at 'Media Week'
[ Media Week | 2021-01-27 09:12:11 UTC ]
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#digital media
Suddenly, all bets are on regarding the future of American sports gambling. A surge in betting caused by the Supreme Court’s lifting of a federal ban on sports wagering is expected to trigger new gaming opportunities and burnish existing sports books in Las Vegas casinos — but also spawn a battle... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-15 00:00:00 UTC ]
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A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Pearson has filed its gender pay gap report ahead of new government regulations, showing its overall median gender pay gap in 2017 was 15%, while the mean gap was 21%. Continue reading at The Bookseller
[ The Bookseller | 2018-03-20 00:00:00 UTC ]
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#government regulations
"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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#facebook ads
#news uk
The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
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#meredith corp
#officially closed
One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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#largest advertisers
#social sites
#silicon valley
Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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#previous day
#finance director
Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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#fell swoop
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[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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#native advertising
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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#user ids
The success of Michael Wolff’s Trump tell-all left publisher Henry Holt unprepared to meet initial demand. A big reason is the way data moves (and doesn’t) in the industry. Michael Wolff’s Fire and Fury is exploding. Threats of legal action from the Trump White House–the book’s subject–seem only... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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#big reason
#legal action
#henry holt
#pirated versions
Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff
[ Stuff | 2017-12-15 00:00:00 UTC ]
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#major victory
#sales made
Family retains control of Fox News and News Corp newspapers including the Sun, Times and Wall Street JournalRupert Murdoch has been giving particular attention to who takes over control of his media interests since 2014, when Lachlan returned to the family business a decade after leaving... Continue reading at The Guardian
[ The Guardian | 2017-12-14 00:00:00 UTC ]
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#media empire
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Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek
[ AdWeek | 2017-12-11 00:00:00 UTC ]
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#ad sales
Lars Kepler is the pen name of the Swedish husband-and-wife writing team of Alexandra Coelho Ahndoril and Alexander Ahndoril, who move to Knopf from FSG amid much fanfare. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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With a history stretching back 91 years, the Gretna, La., publisher has repeatedly adapted to meeting the changing demands of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-17 00:00:00 UTC ]
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#changing demands
We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go... Continue reading at Advertising Age
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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#move faster
#operating system
#watch tv
#read books
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#past decade
New York Post "Media Ink" columnist Keith Kelly has a report in this morning's paper that makes a current magazineland rumor and presumptionthat Hearst will buy Rodaleseem to be nearly a done deal. Kelly writes,The Hearst board of directors meets Wednesday and is expected to approve the deal to... Continue reading at Advertising Age
[ Advertising Age | 2017-09-27 00:00:00 UTC ]
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#strategic alternatives
Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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#facebook moves
#facebook users
#propublica published
Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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#facebook announced
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#graph api
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