What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at 'Media Week'

[ Media Week | 2021-01-27 09:12:11 UTC ]
News tagged with: #digital media

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John Cena is willing to get surgery if it means giving Nikki Bella a child

President Obama during a news conference in 2012. The former president has shared his recent reading list. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news conference #john cena #president obama


Yomi Adegoke & Elizabeth Uviebinené | 'Just because something is by black women and about black women, that doesn't mean that it can't be mainstream'

A new, refreshing bible for young black women aims to speak to a demographic neglected by mainstream self-help. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black women


Does the word ‘diversity’ really only have one meaning?

In her rant against Penguin Random House, Lionel Shriver claimed ‘diversity’ is no longer a general-purpose nounThe novelist Lionel Shriver was vexed this week about Penguin Random House’s new aim for its authors and staff “to reflect the UK population taking into account ethnicity, gender,... Continue reading at The Guardian

[ The Guardian | 2018-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good measure #social mobility #account ethnicity


Facebook advertises for 'fake news' fact checkers

Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian

[ The Guardian | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news


Firm behind 'piegate' scandal set to pull out of Sun Bets venture

Software outfit Tabcorp has said it wants to exit partnership with News UK gambling siteThe company behind Sun Bets – an online gambling partnership with Rupert Murdoch’s News UK publishing group – is to pull out of the venture less than two years after the brand was widely pilloried over the... Continue reading at The Guardian

[ The Guardian | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch


Storytel in Spain: When Entering the Audiobook Market Means Making New Serials

Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
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Political advertising online to be reformed, says UK data regulator

Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian

[ The Guardian | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #political purposes #personal data #elizabeth denham #facebook told


Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #paid media #ad policy


Magazine publishers with video ambitions see YouTube as safer bet than Facebook

Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast company #magazine publishers #facebook appeared


Legal sports betting set to explode after court ruling. But get ready for a battle over the dollars

Suddenly, all bets are on regarding the future of American sports gambling. A surge in betting caused by the Supreme Court’s lifting of a federal ban on sports wagering is expected to trigger new gaming opportunities and burnish existing sports books in Las Vegas casinos — but also spawn a battle... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #supreme court #court ruling


Debut author flyposts PRH offices to advertise own book

A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller

[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Pearson reports 21% mean gender pay gap

Pearson has filed its gender pay gap report ahead of new government regulations, showing its overall median gender pay gap in 2017 was 15%, while the mean gap was 21%.  Continue reading at The Bookseller

[ The Bookseller | 2018-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #government regulations


News UK to advertisers: Run your Facebook ads on our sites

"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news uk #facebook ads


Meredith’s Focus on Magazines for Women Will Likely Mean Selling SI and Time

The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek

[ AdWeek | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #officially closed #meredith corp


Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silicon valley #social sites #largest advertisers


Newsweek Media Group’s Publisher and Finance Director Resign Amid Reports of Advertising Fraud

Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek

[ AdWeek | 2018-02-03 00:00:00 UTC ]
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‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content

Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday

[ Digiday | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pressing issues #brand safety #fell swoop


Mobile Referendum: How Native Advertising Can Close the New Attention Gap

[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user ids


Book Publishing’s Weak Bet On “Fire And Fury”? Blame Data

The success of Michael Wolff’s Trump tell-all left publisher Henry Holt unprepared to meet initial demand. A big reason is the way data moves (and doesn’t) in the industry. Michael Wolff’s Fire and Fury is exploding. Threats of legal action from the Trump White House–the book’s subject–seem only... Continue reading at Fast Company

[ Fast Company | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pirated versions #henry holt #legal action #big reason