Wharton Uses Zola’s Everywhere Store to Launch Online Bookstore

The store is the first to be powered by Zola’s Everywhere Store widget, an API that enables anyone to begin selling books simply by dropping a few lines of Zola’s code on to their website. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]

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Augsburg Fortress to Launch Kids' Imprint

The publishing arm of the Evangelical Lutheran Church of America is launching a children's imprint for the general trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augsburg fortress #publishing arm #general trade


One Book Launch...Nine Venues

New York indie press McPherson & Company is organizing nine concurrent author readings throughout the country, on May 23, to promote its forthcoming Father's Day-themed essay collection, 'Every Father’s Daughter.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book launch


Scholastic to Launch New Interactive Line at Bologna

Scholastic has partnered with the UK's Make Believe Ideas to develop a new line of interactive children's books for ages 0-5, debuting at Bologna next week. The post Scholastic to Launch New Interactive Line at Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post scholastic #bologna appeared #interactive children


Jamie Oliver and Time Out to launch Food Tube magazine

They agree deal to turn an online brand into print format for LondonersJamie Oliver and Time Out have gone into partnership to launch a print version of the chef’s online Food Tube brand.The first issue of the monthly “mini magazine” will be published on 28 April and will be distributed, at... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie oliver #online brand #print format #print version


Sainsbury's offers £3 off ebooks through in-store promo

eBooks by Sainsbury’s is launching a new national promotion offering customers £3 off all ebooks when they buy a paperback chart title in-store.  All of the titles in the Paperback Chart in Sainsbury's stores will have a sticker with a unique code that gives customers £3 to spend on ebooks at... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total cost


PRH to launch Penguin-branded consumer site

Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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5 Tips for Online Book Marketing Today

Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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A Sneak Peek at Jeff Kinney’s Bookstore

The author of the Diary of a Wimpy Kid series is putting the finishing touches on An Unlikely Story, a general bookstore that he is building from the ground up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general bookstore #sneak peek #jeff kinney #finishing touches


Famous Monsters To Launch Comic Book Line

Veteran comics creators including Paul Tobi and Steve Niles are on board for the debut of the new American Gothic Press line of comics this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
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Politico to launch in Europe in April with more than 40 journalists

Joint venture between US site and Axel Springer will also publish 30,000-copy print edition in Brussels, London, Paris and BerlinThe European arm of Politico will go live online on 21 April with more than 40 journalists spread across the continent as the US media outlet aims to fulfil its... Continue reading at The Guardian

[ The Guardian | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #axel springer #live online


Faber launches new membership programme

Faber has a launched a new membership programme, which will offer special collector's editions of some of the publisher's titles. The new programme, Faber Members, will offer both a free and a premium tier costing £500 a year, with each giving members a different range of features. Continue reading at The Bookseller

[ The Bookseller | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #membership programme


PRH launches The Scheme to attract new recruits

Penguin Random House UK has launched a programme to attract the “marketers of tomorrow”, with the company using Tumblr to find its new recruits. The Scheme is an entry level programme designed to find people who may not have previously considered a career in publishing, and will look at... Continue reading at The Bookseller

[ The Bookseller | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find people #prh launches #previously considered


Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #page views


How Tech Media Covered the Apple Watch Launch

What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple watch #appropriately dubbed


Why Mail Online remains a responsive design holdout

Mobile makes up the lion's share of U.K. traffic for Mail Online, but mobile visitors arriving on its homepage are still see the desktop site. That's an increasingly rare sight in news publishing today. "Mail Online's homepage is a key part of its heritage and identity. Our users love it," said... Continue reading at Digiday

[ Digiday | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mail online #desktop site #key part


AFC+A Launches Publishing Arm

Mandel Vilar Press will publish titles with a Jewish and Latino/Latin American focus. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish titles


Bookstores Try Beacons

Positioning-based in-store marketing is something more commonly found in Walmart and Apple stores than in bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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Mail Online censured over Liz Jones article – but print version is cleared

Mail on Sunday insists press watchdog Ipso should consider online version of column separately as they are under independent editorial controlPress watchdog Ipso has upheld a complaint about a column by Liz Jones posted on Mail Online – but rejected criticism of the same article when it was... Continue reading at The Guardian

[ The Guardian | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mail online #print version #online version


Coffee House Launches First Imprint with Emily Books

The Minneapolis literary nonprofit is Brooklyn-based Emily Books to launch the Emily Books imprint. The partnership, according to Coffee House's Chris Fischbach, is paving the way for Emily Books co-founders, Emily Gould and Ruth Curry, to eventually launch their own press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emily books #coffee house #emily gould


Twitter Launches Embeddable Video

Twitter on Monday began giving publishers the ability to embed Twitter video on their sites, meaning YouTube and Facebook now have some new competition in the category. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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