‘Weigh the return': Publishers chime in on controversial Facebook ploy

The controversial news that media outlets including The New York Times and BuzzFeed may publish straight into Facebook’s ecosystem was a hot topic at Digiday’s Publishing Summit in Vail, Colorado, where hundreds of digital publishing executives are gathering this week to hash out the issues facing their industry's future. The Facebook scheme raises some uncomfortable questions about what publishers are ready to give up in revenue and reader data to get Facebook's referral traffic, and publishers are polarized on the subject. Some told us they see it as a potentially good audience builder. Others expressed strong caution about giving up control of their content with no promise of a financial return. The post ‘Weigh the return': Publishers chime in on controversial Facebook ploy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-26 00:00:00 UTC ]
News tagged with: #hot topic #publishing summit #issues facing #reader data #referral traffic

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