Web sparks print comeback for magazines

Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut down.Both Hearst Magazines and Condé Nast, boosted partly by a revival in fashion and beauty advertising, just marked their best first quarter in five years. Cosmopolitan, which has a new editor, a revamped Harper's Bazaar, and newcomer Food Network Magazine registered solid double-digit gains in advertising pages, putting Hearst up by 6.6% in ad pages overall. Bon Appetit, Details and GQ did the same for Condé Nast, which rose 3.3% versus a year ago.The improved fortunes come amid uncertainty for the industry's biggest publisher, Time Inc., which will soon be spun out of Time Warner to become a stand-alone public company. Its ad pages grew by 0.6% in the quarter, with fashion title InStyle up 5.5%, and Time—the last major U.S. newsweekly—down 13.4%, according to Publishers Information Bureau.Media observers credit Hearst and Condé Nast with keeping their print editions fresh while turning magazines into "brands" with audiences that extend across mobile devices, websites, social media and events. But the bump in ad pages remains the key marker of industry success and a sign that marketers see a future in glossy paper and ink."The fashion consumer, the beauty consumer continue to tell us... Continue reading at 'Crains New York'

[ Crains New York | 2013-04-17 00:00:00 UTC ]

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