‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-06 05:01:12 UTC ]
News tagged with: #strong foundation #podcast audience #news publisher

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The NYT’s Conservative Columnist Wrote a Fantasy Novel. Slate’s Book Critic Has Some Notes.

Ross Douthat posted the first chapter, asking “What should I do with it?” We have ideas. Continue reading at Slate

[ Slate | 2023-01-06 10:40:00 UTC ]
More news stories like this | News stories tagged with: #book critic


The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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Hachette Announces New Carbon Emissions Reduction Strategy

By 2030, the company’s “30/30 Strategy” aims to cut 30% of its global emissions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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‘The live shows have really lit a fire under us’: how podcasts became arena fillers

Funny, frank and intimate … in recent years, the live versions of audio shows have shot up by 2,000%. Now, comedians are selling out auditoriums nationwideWhen Freddie Mercury jogged on to the stage at Live Aid, he knew he had the crowd in the palm of his hand. When comedian and radio host John... Continue reading at The Guardian

[ The Guardian | 2022-12-27 15:00:24 UTC ]
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Lachlan Murdoch’s whirlwind week: from US court testimony to Sydney Christmas party as elites rub shoulders | The Weekly Beast

Global head of News Corp among Murdoch’s guests. Plus: Toni Collette reveals split with husband after Daily Mail photosLachlan Murdoch’s week began with a deposition on Monday in the Dominion Voting Systems lawsuit against Fox News and ended with the News Corp co-chair hosting an exclusive party... Continue reading at The Guardian

[ The Guardian | 2022-12-09 01:26:31 UTC ]
More news stories like this | News stories tagged with: #lachlan murdoch #weekly beast #global head #week began #fox news #political leaders #news corp


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations

BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday

[ Digiday | 2022-12-06 05:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Engadget Podcast: Kindle Scribe review and the rise of Twitter clones

Finally, a Kindle you can write on! This week, we dive into Cherlynn’s review of the Kindle Scribe, Amazon’s first e-reader that can also capture handwritten notes. The hardware is great, but as usual, Amazon’s software feels half-baked. Also, Devindra and Cherlynn discuss the rise of new... Continue reading at Engadget

[ Engadget | 2022-12-02 13:30:56 UTC ]
More news stories like this | News stories tagged with: #devindra hardawarproducer #cherlynn low #engadget podcast #hive social #podcast app #engadget news #ben ellmanmusic #dale north #brienlivestream producers #luke brooks #kindle


7 Book Review Podcasts for Discovering New Books

Book review podcasts are an engaging way to discover new books. Check out these podcasts across different genres, including All The Books! Continue reading at Book Riot

[ Book Riot | 2022-11-30 11:32:00 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
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We Partied With Padma Lakshmi, Union Supporter, at the National Book Awards

The National Books Awards returned in full force on November 16, 2022 for a night of in-person glitz after two years of virtual ceremonies. In front of white tents where the literati gathered for photos on the red carpet, publishing workers with the HarperCollins Union, standing in the cold,... Continue reading at Electric Literature

[ Electric Literature | 2022-11-18 12:06:00 UTC ]
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Indie Bookstores Adopt New Strategies for Growth

As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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Penguin Random House's Kim Shariff Discusses the Company's DEI Strategy

PRH's third annual demographics report shows that diversity among its leadership and executive teams continues to be a work in progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Hachette Book Group Works to Diversify Slate of Authors

Hachette Book Group took another step toward bringing more BIPOC writers to the table in an equitable way by cohosting a Hurston/Wright Writers Week Workshop retreat for the first time this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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RBmedia Buys German Audio Publisher

Landover, Md.-based audiobook publisher RBmedia has continued its push in the international market with the acquisition of John Verlag’s German-language audiobook catalog. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-06 04:00:00 UTC ]
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Engadget Podcast: Diving into Amazon's latest gadgets and the Apple Watch Ultra

This week, Cherlynn and Devindra dive into the massive amounts of news from Amazon’s recent event. There’s a Kindle you can write on! And Amazon also wants to track your sleep on bed. We discuss what’s interesting about all of this gear, as well as why we still don’t trust Amazon with some of... Continue reading at Engadget

[ Engadget | 2022-09-30 12:30:58 UTC ]
More news stories like this | News stories tagged with: #event details #dart mission #devindra hardawarproducer #ben ellmanmusic #dale north #brienlivestream producers #luke brooks #kindle


Indie Presses and Bookstores Discuss Strategies for Success at PNBA

New marketing approaches and sustainable publishing were two of the main topics on the final day of the PNBA fall meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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Dragonfly Books Establishes Literary Foundation

Dragonfly Books in Decorah, Iowa, has established a literary foundation to support author visits to the Oneota River Valley area in northeastern Iowa, as well as to support the literary endeavors of regional writers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #regional writers