‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-06 05:01:12 UTC ]

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Gawker sold to Univision for $135 million

Spanish-language broadcaster Univision has bought Gawker Media in an auction for $135 million. That's according to a person familiar with the matter who asked not to be identified because the deal had not been formally announced. The online gossip and news publisher was put on the block in the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2016-08-17 00:00:00 UTC ]
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Mark Zuckerberg says many conservatives don't trust Facebook to show 'content without a political bias'

As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
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Mark Zuckerberg to meet with Glenn Beck and other conservatives over Facebook bias accusations

As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-18 00:00:00 UTC ]
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Vox.com is Snapchat's Newest Discover Publisher

Snapchat is adding another publisher to its Discover feature with Vox.com set to come aboard Nov. 23. It’s not the first news publisher to get a channel on the messaging app, but like BuzzFeed and Mashable, it’s arguably more mill ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Publishers shrug off concerns, eager to publish on Facebook

Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday

[ Digiday | 2015-05-18 00:00:00 UTC ]
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Shanghai Children’s Book Fair: A Strong Foundation

Positive reviews from exhibitors continue to roll in on the second day of the China Shanghai Children’s International Book Fair (CCBF). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-08 00:00:00 UTC ]
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Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s been difficult for publishers to manage all their video and mobile ad space from a single ad server—the... Continue reading at AdWeek

[ AdWeek | 2011-09-16 00:00:00 UTC ]
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