Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving advice on how to use YouTube to promote books and authors, also heard from publishers who have used the website to promote books or find authors. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to same period 2010. Its publishing division also did wellTime Inc. boosted revenues 3 percent for the quarter, with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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Time Inc. is making it easier for readers to access its magazines in digital formthe company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still wont be able to buy subscriptions through a key sales... Continue reading at AdWeek
[ AdWeek | 2011-08-03 00:00:00 UTC ]
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Creative consultant JC Suares shares some of the biggest headscratchers he's heard from editors, publishers and designers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 29/07/2011 - 15:25 Bath-based independent Palazzo is to publish illustrated editions of Jane Austen's novels to mark the bicentenary of their original publication. The Bath Bicentenary Editions will launch with Sense and Sensibility, first... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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Publication Date: Thu, 21/07/2011 - 21:09 Lee Child has been awarded the Theakstons Old Peculier Crime Novel of the Year for his Jack Reacher thriller 61 Hours (Transworld), beating authors including Mark Billingham who has won the prize twice before. It is the first time Child has won the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 20/07/2011 - 14:20 French cultural product chain Fnac has announced a new five-year strategic plan to help lift flagging sales as consumer habits change and competition from the internet erodes traditional markets. Called Fnac 2015, the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD
[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week
[ Media Week | 2011-06-30 00:00:00 UTC ]
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Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Times Higher Education and publisher Hachette Filipacchi were among the big winners at the 2011 PPA Awards last night, hosted by Scottish comedian Kevin Bridges and with a special appearance by 'Happy Days' actor Henry Winkler. Continue reading at Media Week
[ Media Week | 2011-06-16 00:00:00 UTC ]
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Publication Date: Thu, 16/06/2011 - 09:10 Goldsboro Books has revealed it is on-track for a record-breaking financial year after moving premises in March. The 12-year-old independent London bookshop, which specialises in first edition signed copies, said May prevailed as its best ever month... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 10/06/2011 - 08:23 Book Club Associates has announced plans for 30% growth over the next year after it was bought by the Webb Group in a deal which could potentially see its books sold through Next and Grattan retail catalogues. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week
[ Media Week | 2011-06-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 14:25 Unbound, a publishing platform that allows readers to choose what is published, was devised as a response to the difficulties of the existing publishing model, with the programme aiming to get 35 to 40 projects off the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New York's Grand Hyatt. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 14:13 Independent bookshop owners paid themselves an average wage of £22,200 in 2010, according to a new survey. Figures revealed that the average sales of those bookshops which took part in last years Bookseller Fitness Programme... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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