Watch the Digiday Publishing Summit live

The Digiday Publishing Summit will stream live today from Vail, Colorado, starting at 6:30 p.m. EST. Sessions will cover how publishers adapt to technological change. Today's sessions focus in particular on the shift to mobile. Neil Vogel, CEO of About.com, will speak to how it is making mobile work. In another session, Sarah Frank, executive producer at NowThis, and Chris Pirrone, general manager of USA Today's digital sports properties, will discuss how to be a truly "mobile-first" publisher. Shazam's Rory Partalis will discuss how the music recognition app is making great mobile ads. The post Watch the Digiday Publishing Summit live appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-26 00:00:00 UTC ]

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Watch live: Refinery29, The Daily Mail and The Atlantic at the Digiday Publishing Summit

Can't attend the Digiday Publishing Summit but still want to follow the conversation? Tune in to the live stream starting at 6 pm EST. You'll hear from Refinery29's co-founder, the Daily Mail's head of partnership solutions and The Atlantic's general manager. The post Watch live: Refinery29, The... Continue reading at Digiday

[ Digiday | 2016-03-30 00:00:00 UTC ]
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Time Inc. is trying to win over millennial women

Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
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Authenticity and immediacy: Why USA Today’s FTW uses Facebook live video

Facebook has quickly become a major player when it comes to video. Ditto for its live video streaming product, which publishers have started to use to inject some immediacy into their coverage. For FTW, Facebook's live video platform has given it a taste of live broadcast during the NBA All-Star... Continue reading at Digiday

[ Digiday | 2016-02-25 00:00:00 UTC ]
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New York magazine gets serious about video, especially on Facebook

Feeling the Facebook rush, New York Media is investing more toward video production in 2016, starting with hiring Business Insider and TV vet Matt Johnston as its first executive producer of video. The publisher will focus on creating news-driven video -- instead of recurring series -- for... Continue reading at Digiday

[ Digiday | 2016-02-25 00:00:00 UTC ]
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Lee Child on Amazon’s real-life bookshops – and why we should be worried

The world’s biggest online retailer wants to invade the high street. What’s in it for them?In December, Amazon US released its 2015 in-house all-format all-category bestseller list, and then the newspaper USA Today came out with its own industry-wide all-sources version. What was the difference?... Continue reading at The Guardian

[ The Guardian | 2016-02-12 00:00:00 UTC ]
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The Upstart Pub Behind the Surprise Hit, 'Calendar Girl'

Waterhouse Press, which published the bestselling 12-book erotica series that 'USA Today' just touted as the next Fifty Shades of Grey, is taking a numbers-driven approach to cracking the bestseller list. So far, it seems to be working. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-21 00:00:00 UTC ]
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Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time... Continue reading at AdWeek

[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Time Inc. Confirms Its Purchase of Jane Pratt's xoJane and xoVain

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[ AdWeek | 2015-10-28 00:00:00 UTC ]
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IAB Starts Publicity and Engineering Battle Against Ad Blocking

The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age

[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
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Two Roads snaps up Volpe self-published memoir

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[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Gannett Hires WaPo, Yahoo Sales Exec Kevin Gentzel as Revenue Chief

In the past year Kevin Gentzel has gone from newspapers to digital media and back again.After hopping from The Washington Post to Yahoo last year, Mr. Gentzel has landed at Gannett as the newspaper company's chief revenue officer and will report to the company's president of domestic publishing... Continue reading at Advertising Age

[ Advertising Age | 2015-07-15 00:00:00 UTC ]
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USA Today Publisher Larry Kramer Steps Down As Gannett Spinoff Looms

Larry Kramer, publisher and president of USA Today since 2012, is leaving the newspaper and joining the board of directors of the new Gannett, the company announced today.Mr. Kramer's departure comes as Gannett, owner of 82 daily newspapers including USA Today as well as 46 local TV stations,... Continue reading at Advertising Age

[ Advertising Age | 2015-06-08 00:00:00 UTC ]
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USA Today Could End Daily Print Edition in 'Five or Six Years,' Editor-in-Chief Says

USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age

[ Advertising Age | 2015-05-20 00:00:00 UTC ]
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Watch the Digiday Publishing Summit live

The Digiday Publishing Summit will stream live today from Vail, Colorado, starting at 6:30 p.m. EST. Sessions will cover how publishers adapt to technological change. Today's sessions focus in particular on the shift to mobile. Neil Vogel, CEO of About.com, will speak to how it is making mobile... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
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Obituary: Charlie Hart, Kensington General Manager, 62

Charlie Hart, general manager at Kensington Publishing Corp., died suddenly on March 4 at the age of 62. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
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Century-old publishing house goes to auction

The West Baltimore home of a defunct century-old book publisher that once commanded offices in Chicago and San Francisco will go on the auction block Wednesday — a casualty of Hurricane Katrina, technological change and even the "For Dummies" instructional book series. Continue reading at Baltimore Sun

[ Baltimore Sun | 2014-12-16 00:00:00 UTC ]
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Canon’s New Camera Ads Focus on People, Not Products

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
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