Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
News tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

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Times publisher reports pre-tax losses of £24m

Times Newspapers Limited pays out £14m to departing directors, including chief executive Tom MockridgeThe publisher of the Times and the Sunday Times has reported a pre-tax loss of £24m, as payouts to departing directors hit £14m, according to financial filings for the year to 30 June 2013.Times... Continue reading at The Guardian

[ The Guardian | 2013-12-18 00:00:00 UTC ]
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Time Inc. Eyes Candidates for Chief Revenue Officer, Mulls Cost-Cutting Options

You might think December would be the calm before the storm at Time Inc., which is, to say the least, expecting an eventful 2014. But CEO Joe Ripp is busy this month too.The company, which publishes magazines including People and Sports Illustrated, is slated to spin off from parent Time Warner... Continue reading at Advertising Age

[ Advertising Age | 2013-12-18 00:00:00 UTC ]
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Photographer Captures The Mysterious Lives Of Modern-Day Gypsies

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[ Fast Company | 2013-12-17 00:00:00 UTC ]
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Rewind radio: Live coverage of Nelson Mandela's memorial service; Book at Bedtime; Alice's Wunderland – review

The World Service's expert reporting of Mandela's memorial service showed why its grant shouldn't be cutLive Coverage of the Memorial Service for Nelson Mandela (World Service)| iPlayerBook at Bedtime (R4) iPlayerAlice's Wunderland (R4) | iPlayerThe BBC comes into its own when covering state... Continue reading at The Guardian

[ The Guardian | 2013-12-14 00:00:00 UTC ]
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Pope Francis is a whistleblower for the poor. Thank you Time for recognising it | Chris Arnade

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[ The Guardian | 2013-12-12 00:00:00 UTC ]
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Canongate Letters Live raises £11k

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[ The Bookseller | 2013-12-12 00:00:00 UTC ]
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Did sales affect Time's pick for Person of the Year?

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[ Crains New York | 2013-12-12 00:00:00 UTC ]
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Bloomberg News Pays Reporters More If Their Stories Move Markets

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[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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[ Advertising Age | 2013-12-12 00:00:00 UTC ]
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[ Los Angeles Times | 2013-12-11 00:00:00 UTC ]
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Riggio Sells 2 Million B&N Shares

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[ Publishers Weekly | 2013-12-11 00:00:00 UTC ]
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Ferguson's reign continues as market surges

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[ The Bookseller | 2013-12-10 00:00:00 UTC ]
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[ Crains New York | 2013-12-10 00:00:00 UTC ]
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[ The Bookseller | 2013-12-09 00:00:00 UTC ]
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[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Santa Claus returns as cover star for Christmas edition of Radio Times

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[ The Guardian | 2013-12-06 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-12-06 00:00:00 UTC ]
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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

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[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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A transparent market means rethinking the ways brands advertise

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[ The Guardian | 2013-12-04 00:00:00 UTC ]
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[ The Guardian | 2013-12-03 00:00:00 UTC ]
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