Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Industry Notes: UK-based Book Aid International: 1.2 Million Books in 2019

The charity last year was at work in 23 refugee camps, 38 prison libraries, 1,567 schools, 635 public libraries, and more. The post Industry Notes: UK-based Book Aid International: 1.2 Million Books in 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-14 17:51:35 UTC ]
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Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year

The 2020 Singapore Book Awards include three newly added digital-publishing categories including audiobook, ebook, and digital marketing. The post Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-13 16:08:03 UTC ]
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Beyond black books, we need human books

Last week I had the honour of being a panelist on a webinar about publishing values in 2020. I listened to the various publishers, both big and small, in the UK and abroad talk about the challenges and opportunities brought by the Black Lives Matter movement and the pandemic. Everyone is talking... Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 11:16:02 UTC ]
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We don't need 'black' books. We need human books

Last week I had the honour of being a panelist on a webinar about publishing values in 2020. I listened to the various publishers, both big and small, in the UK and abroad talk about the challenges and opportunities brought by the Black Lives Matter movement and the pandemic. Everyone is talking... Continue reading at The Bookseller

[ The Bookseller | 2020-07-16 14:10:29 UTC ]
More news stories like this | News stories tagged with: #human books #publishing values #abroad talk #opportunities brought #book shelves #talent agencies #genuine desire #afro-caribbean talent #publishing houses

Carty-Williams' Queenie wins Book of the Year at British Book Awards

Candice Carty-Williams has become the first black female writer to win Book of the Year at the British Book Awards. Continue reading at The Bookseller

[ The Bookseller | 2020-06-29 15:02:06 UTC ]
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Boldwood and Ad Lib snare Tiger King book for new e-book venture

Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Walker Books signs two-book deal with creative duo Andy Jones and Olaf Falafel

Walker Books will publish Unleash Your Creative Monster: A Children’s Guide to Writing by Andy Jones and Olaf Falafel, the first title in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-06-10 19:22:38 UTC ]
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Book Giveaways: How To Enter to Win Free Books in 2020

To make your journey to free books a little easier, I've compiled this list of the best places to find free book giveaways right now. Continue reading at Book Riot

[ Book Riot | 2020-06-04 10:36:13 UTC ]
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Buster Books acquires Jess French's mindfulness-inspired picture book

Buster Books, the children's imprint of Michael O’Mara Books, will publish CBeebies presenter Dr Jess French's first book. Continue reading at The Bookseller

[ The Bookseller | 2020-05-21 16:01:48 UTC ]
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Miss going to the bookstore? Here are some books about books to help get you through.

‘”Confessions of a Bookseller’” and other wonderful titles remind us of the joys of shelf-browsing. Continue reading at The Washington Post

[ The Washington Post | 2020-04-15 15:59:07 UTC ]
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Avon Books re-signs Sue Moorcroft in three-book deal

HarperCollins division Avon Books has re-signed author Sue Moorcroft in a three-book deal.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-26 17:41:45 UTC ]
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The Best Roald Dahl Books: 5 Books to Get You Started

This prolific children's book writer is beloved by many generations of readers, and we've rounded up some of the best Roald Dahl books. Continue reading at Book Riot

[ Book Riot | 2020-03-25 10:35:22 UTC ]
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Rights Roundup: Books That Were To Be Presented at London Book Fair 2020

You might have found works in this Rights Roundup at London Book Fair—had COVID-19 not intervened: From Finland, USA, Spain, France, Sweden, and Italy. The post Rights Roundup: Books That Were To Be Presented at London Book Fair 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-20 15:15:08 UTC ]
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British Book Awards 2020: Books of the Year shortlists revealed

The eight shortlists for the British Book Awards have been revealed with heavyweights Margaret Atwood, Bernardine Evaristo, Philip Pullman and David Walliams all in the running for the Book of the Year accolades.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-20 00:59:33 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
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Mirror Books to publish true crime book

Mirror Books has acquired true crime story The Witness by journalist Nicola Tallant.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 02:59:59 UTC ]
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The Sheikh Zayed Book Award 2020: Shortlists and a London Book Fair Event

The Sheikh Zayed Book Prize announces shortlists and readies a special program at London Book Fair on the impact of prize programs on translation. The post The Sheikh Zayed Book Award 2020: Shortlists and a London Book Fair Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:30:31 UTC ]
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Granta Books snaps up second book from Lulah Ellender

Granta Books is to publish a new book from Lulah Ellender, titled Grounding: Finding Home in a Garden.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 04:55:57 UTC ]
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20 Of The Best Book Club Books For 2020

Let's start off 2020 right with the best book club books! Some were published in 2019, while others are upcoming releases to get on your library holds list. Continue reading at Book Riot

[ Book Riot | 2019-12-20 11:35:22 UTC ]
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SAS star Ollerton to publish second book with Bonnier Books UK

Bonnier Books UK is publishing a second book with ex-Special Forces soldier Matthew "Ollie" Ollerton, the star of Channel 4's show "SAS: Who Dares Wins", in 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 12:19:26 UTC ]
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