Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has got to be David Lagercrantz’s new Lisbeth Salander novel, The Girl in the Spider’s Web. The late Stieg Larsson’s trilogy of thrillers, starting with The Girl With the Dragon Tattoo, have sold 75m copies around the world, after all – so this is going to be big, and like Harper Lee’s second novel, is tightly embargoed until its 27 August launch.The Australian publisher of the Lagercrantz follow-up, however, has already run into a spot of bother, after deciding that the best way to promote the book would be to launch a hunt for a female fan prepared to “donate” her back for three months. This would have involved being adorned with her very own Dragon Tattoo for advertising purposes. Hachette Australia, reported the Sydney Morning Herald last week, was calling it a “tatvertising campaign”, and asking for applications from those who could “handle the pain, just like Lisbeth Salander”. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-14 00:00:00 UTC ]
News tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia

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Book Club Books to Read This Summer and Fall

Looking for the best book club books for summer and fall 2022? This guide has something for every kind of book club. Continue reading at Book Riot

[ Book Riot | 2022-06-24 10:32:00 UTC ]
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Book Riot’s Children’s Book Deals for June 22, 2022

Today’s edition of kids' book deals is sponsored by Early Bird Books`Early Bird Books `https://bookriot.com/giveaways/win-a-kindle-oasis-4/`https://bookriot.com/wp-content/uploads/2022/06/KindleOasisEAC_300x250_OPT.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-06-22 13:56:16 UTC ]
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Book Riot’s YA Book Deals of the Day: June 18, 2022

The best YA book deals is sponsored by Wednesday Books`Wednesday Books`https://read.macmillan.com/lp/together-we-burn/?utm_source=bookriot[AMP]utm_medium=banner[AMP]utm_campaign=smp`https://bookriot.com/wp-content/uploads/2022/06/9781250803351_FC-197x300.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-06-18 10:30:00 UTC ]
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Book Riot’s Children’s Book Deals for June 15, 2022

Today’s edition of kids' book deals is sponsored by Early Bird Books`Early Bird Books`https://bookriot.com/giveaways/win-a-kindle-oasis-4/`https://bookriot.com/wp-content/uploads/2022/03/KindleOasisEAC_300x250_OPT-1-3.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-06-15 14:42:49 UTC ]
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Forefront Books, FDFI Launch Frederick Douglass Books

Forefront Books has partnered with the Frederick Douglass Family Initiatives (FDFI) to launch a new joint publishing imprint in an effort "to establish a pathway for Black and Brown authors to write and publish a professional book with distribution into traditional retailers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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Book Riot’s YA Book Deals of the Day: June 11, 2022

The best YA book deals are sponsored by the audiobook edition of We All Fall Down by Rose Szabo. `the audiobook edition of We All Fall Down by Rose... Continue reading at Book Riot

[ Book Riot | 2022-06-11 10:30:00 UTC ]
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Book Riot’s Children’s Book Deals for May 25, 2022

Today’s edition of kids' book deals is sponsored by The Marvellers by Dhonielle Clayton`The Marvellers by Dhonielle... Continue reading at Book Riot

[ Book Riot | 2022-05-25 14:37:41 UTC ]
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Book Riot’s YA Book Deals: May 7, 2022

The best YA ebook deals, sponsored by the audiobook of I Kissed Shara Wheeler by Casey McQuiston.`the audiobook of I Kissed Shara Wheeler by Casey... Continue reading at Book Riot

[ Book Riot | 2022-05-07 10:30:00 UTC ]
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Children’s Books Edition: Vietnam’s Ehomebooks Opens Its Second Picture Book Competition

The biennial International Children's Picture Book Award now is open for 2022 submissions by writers and illustrators everywhere. (Sponsored) The post Children’s Books Edition: Vietnam’s Ehomebooks Opens Its Second Picture Book Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-06 17:59:53 UTC ]
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U.S. Book Fairs Show the Pulse of the Book Biz

Book fairs in the U.S. evolve alongside the industry, and while some have declined in the digital age, others have thrived through embracing regionality and technology, writes ‘PW’ Midwest correspondent Claire Kirch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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Book Riot’s Children’s Book Deals for April 13, 2022

Today’s edition of kids' book deals is sponsored by Pixel+Ink`Pixel+Ink`https://holidayhouse.com/book/the-great-peach-experiment-2-the-peach-pit/`https://bookriot.com/wp-content/uploads/2022/04/ThePeachPit_Cover-205x300.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-04-13 15:44:07 UTC ]
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Book Riot’s YA Book Deals of the Day: April 9, 2022

The best YA ebook deals, sponsored by the audiobook of The Silent Unseen by Amanda McCrina.`the audiobook of The Silent Unseen by Amanda... Continue reading at Book Riot

[ Book Riot | 2022-04-09 10:00:00 UTC ]
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No Actions Offered to Librarians to Help With Book Bans From National Org: Book Censorship News, April 8, 2022

This week's book censorship news includes a look at what the American Library Association is -- and is not -- doing right now. Continue reading at Book Riot

[ Book Riot | 2022-04-08 10:41:00 UTC ]
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Book Riot’s Children’s Book Deals for March 30, 2022

Today’s edition of kids' book deals is sponsored by Tales of Ancient Worlds by Stefan Milosavljevich`Tales of Ancient Worlds by Stefan... Continue reading at Book Riot

[ Book Riot | 2022-03-30 14:02:32 UTC ]
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Book Riot’s Children’s Book Deals for March 23, 2022

Today’s edition of kids' book deals is sponsored by... Continue reading at Book Riot

[ Book Riot | 2022-03-23 14:26:08 UTC ]
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Book Riot’s YA Book Deals of the Day: March 19, 2022

The best YA ebook deals, sponsored by Get Underlined.`Get... Continue reading at Book Riot

[ Book Riot | 2022-03-19 10:00:00 UTC ]
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Show Your Book Club Pride With These Book Club Gifts

You'll be telling everyone about your latest group picks with these book club goods for your body, your tote, your notes, and more. - Kelly Jensen Continue reading at Book Riot

[ Book Riot | 2022-03-14 10:33:00 UTC ]
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