Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam Lifford,... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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Led by double-digit gains in adult nonfiction, unit sales of print books rose 4.4% in the week ended May 25, 2019, compared to the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Harry Potter digital business Pottermore and movie studio Warner Bros have set up a joint venture to “widen and deepen” how they exploit the franchise online. Continue reading at The Bookseller
[ The Bookseller | 2019-05-11 00:00:00 UTC ]
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Chronicle Books is partnering with Hachette Audio to create audiobooks that, for the first time, will be marketed under the Chronicle Books brand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-06 04:00:00 UTC ]
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Michael B. Jordan’s Outlier Society and Warner Bros. have acquired the film rights to the epic fantasy novel “Black Leopard, Red Wolf” by Marlon James. The first novel of the Dark Star trilogy, “Black Leopard, Red Wolf” is based on African mythology. Set in a world of competing kingdoms and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-07 00:00:00 UTC ]
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DC Universe only has so many original shows to go around, and that means you'll need something else to do if you're going to justify that subscription. Thankfully, more is on the way. The service has unveiled the first major expansion of its comic... Continue reading at Engadget
[ Engadget | 2019-01-30 00:00:00 UTC ]
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Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
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Intended 'to expand the boundaries of well-known series,' a new publishing company called Perilous Worlds heads for Frankfurter Buchmesse with game-designing authors on tap and some high-visibility fantasy brands to work with. The post Publisher Perilous Worlds Created To Advance Sci-Fi and... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
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Isobel Richardson has joined Penguin Ventures as head of brand management from Warner Bros Kids and Family Entertainment division. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice League, allowing festival-goers to get up close and personal with movie history. "They... Continue reading at AdWeek
[ AdWeek | 2018-03-16 00:00:00 UTC ]
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Big sales of Michael Wolff's book contributed to boost sales 9% higher in the week ended January 14, 2018, than in the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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In 2017 the marginal growth was propelled not by breakout bestsellers, but by undervalued—perhaps literally—midlist writers. Continue reading at The Bookseller
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
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The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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The estate of J R R Tolkien and HarperCollins have reportedly settled an $80m (£62m) lawsuit against Warner Bros over the licensing of online games, apps, slot machines and other types of gambling merchandise based on The Hobbit and The Lord of the Rings. Continue reading at The Bookseller
[ The Bookseller | 2017-07-05 00:00:00 UTC ]
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United Airlines will offer up to $10,000 when a traveler voluntarily gives up a seat on an oversold flight, part of a policy overhaul following the passenger-yanking video seen around the world. The Chicago-based carrier is adopting 10 policy changes in response to the outcry over the April 9... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-27 00:00:00 UTC ]
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Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
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Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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While the five books presented at the BEA Selects: Children's panel session were from small presses, they all made a big impression on the audience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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A long-promised Warner Bros. theme park, featuring comic book heroes and Looney Tunes characters, is under construction in Abu Dhabi. The $1-billion theme park's first phase is set to open in 2018, the studio and park developer said Tuesday. Warner Bros. World Abu Dhabi will be located on the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-20 00:00:00 UTC ]
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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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Studio Press - the newest imprint under Kings Road Publishing, a division of Bonnier Publishing - is to develop a new Harry Potter Colouring Book range, following on the success of the bestselling Harry Potter Colouring Book. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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