Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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ALA 2017 Spotlight: The Next Chapter for Library E-books

The ALA Digital Content Working Group is ending, but the conversation about ebooks in libraries is not. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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ALA 2017 Spotlight: Hillary Clinton, Ron Chernow Among Author Highlights

Authors and books are the lifeblood of ALA annual conferences, and this year's event features a typically robust program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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Welsh Books Council recommended to take on Literature Wales' Book of the Year

An independent review into the Welsh Government's support of publishing and literature in Wales has recommended the Welsh Books Council take on some of the functions of Literature Wales, including the administration of its Book of the Year prize. Continue reading at The Bookseller

[ The Bookseller | 2017-06-15 00:00:00 UTC ]
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Shukla: diversity 'is not a marketing trend'

Diversity is not a "marketing trend” and publishers should not "dehumanise" readers or black, Asian and minority ethnic (BAME) authors, Nikesh Shukla told delegates to The Bookseller's Marketing and Publicity Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Facebook: Before E3, 2K, Bethesda Are Among the Top Trending Publishers

The Electronic Entertainment Expo (E3) takes place in Los Angeles June 13 through 15, and as the excitement builds, Facebook revealed the top trending video games and publishers on its platform leading into the show. The top trending publishers and video games were those that experienced the... Continue reading at AdWeek

[ AdWeek | 2017-06-09 00:00:00 UTC ]
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May Religion Bestsellers: Louie Giglio Breaks Top Four; ‘The Broken Road’ Takes #1

Pastor Louie Giglio debuts on our Religion Nonfiction Bestsellers list at #4 with a new take on the biblical story of David and Goliath. Plus, Richard Paul Evans tops in Religion Fiction with ‘The Broken Road.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-08 00:00:00 UTC ]
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Cengage Takes Aim at Counterfeiters in New Initiative

Effective immediately, the company's products will include a seal of certification, replete with a QR code and other indicators, in order to verify the authenticity of its materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-06 00:00:00 UTC ]
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New York Times Magazine Goes All Comics for Its Latest Issue

While The New York Times Magazine's New York issue is a regular, annual occurrence, the way in which editors went about it this year is a novelty. The graphic novel may be an established genre, but graphic newsmagazine, essentially what the Times has turned itself into for the issue, is less... Continue reading at AdWeek

[ AdWeek | 2017-06-03 00:00:00 UTC ]
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BookExpo 2017: At PEN America First Amendment Panel, Different Takes On Protecting Speech

BookExpo and PEN America's joint panel on Thursday afternoon, "The First Amendment Resistance," found activists and speech advocates debating the ethical and civil responsibilities of writers and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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BookExpo 2017: A Pessimist’s Take on Happiness: Eva Woods

Attending BookExpo with her new book, "Something Like Happy" (Graydon House, Sept.), is a dream come true for Eva Woods. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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BookExpo 2017: TCG Books takes a Bow

Theatre Communications Group, in New York, is dedicated to strengthening and nurturing professional nonprofit theater in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Goodings steps back from Virago as Savitt takes over

After 20 years as publisher at Virago, the “inspirational” Lennie Goodings will step back from the role, taking on a new position as Virago chair, working three days a week. Continue reading at The Bookseller

[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Wonder Woman: Gal Gadot takes flight in reboot of beloved Superhero

For Gal Gadot, the 32-year-old Israeli actress breathing new life into the iconic, 75-year-old comic book character Wonder Woman, it all began with a stance: back arched, chest out, fisted hands on the waist and exuding the confidence expected of a demigoddess. Continue reading at Stuff

[ Stuff | 2017-05-30 00:00:00 UTC ]
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Leading writers to take up residencies in London libraries

Leading writers Irenosen Okojie, Courttia Newland, Bidisha, and Alex Wheatle MBE are to take up residencies in London libraries as part of a new literary initiative. Continue reading at The Bookseller

[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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BookExpo's Librarians' Lounge 2017: Take a “Maker Break” with DK

On Thursday, June 1, from 2:30–4 p.m., stop by the PW BookExpo Librarians’ Lounge (Booth 875) for a crafting session, courtesy of DK Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-25 00:00:00 UTC ]
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Amazon hopes to take Manhattan with New York bookstore

Amazon will open its seventh bookstore on Thursday in New York, the company's first brick-and-mortar location in the home city of America's publishing industry. The 4,000-square-foot store, near the headquarters of publishers Penguin Random House, Hachette and Simon & Schuster, held a soft... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #soft opening #simon schuster #000-square-foot store #publishing industry #brick-and-mortar location #seventh bookstore #york bookstore


Frustrated with campus discourse limits, California Republicans take on 'free speech zones'

In the realm of political odd couples, state Sen. Jim Nielsen of Gerber and aspiring public interest lawyer Nicolas Tomas may be among the oddest. Tomas, a 26-year-old Democrat, is a promoter of the vegan lifestyle. Nielsen, a 72-year-old Republican, is a cattleman and dairyman by trade. The... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-24 00:00:00 UTC ]
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Should Johnny Depp Take Over for Alec Baldwin as Trump on 'SNL'?

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, May 19:I came thisclose to being able to make this a Trump-free edition of your daily media scan, but then, well, see Nos. 5 and 6, below. (Sorry!) Anyway, let's get started ...1. More evidence that Jeff Bezos... Continue reading at Advertising Age

[ Advertising Age | 2017-05-19 00:00:00 UTC ]
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Hely Hutchinson to retire, Shelley to take Hachette UK c.e.o. role

Tim Hely Hutchinson is retiring as c.e.o. of Hachette UK at the end of this year, with David Shelley, currently c.e.o. of Little, Brown Book Group and Orion, set to take on the Hachette c.e.o. role. Continue reading at The Bookseller

[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’

At the Digiday Video Anywhere Summit, video publishers spoke honestly about the challenges in platform publishing, measurement and making money. The post Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-19 00:00:00 UTC ]
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