When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude youth-culture magazine that wears its louche attitude on its sleeve.But a funny thing happened between then and now. Vice continued to grow up as a business (somehow without having to grow up emotionally), and the rest of the media world started paying respect.What had started in Canada as Voice of Montreal in 1994 has now morphed into a Brooklyn-based multimedia empire that can land a deal with HBO—for "Vice," the Emmy-nominated documentary "news magazine" series that was renewed this summer for a second season—while also playing with the magazine-world big boys (Vice was a 2012 National Magazine Award finalist in the General Excellence category). The print edition under Publisher John Martin continues to thrive, with a 4% year-over-year bump in ad pages in the flagship U.S. edition, and expansion to 24 international editions for global distribution of 1.1 million copies.But it's Vice's signature video content—which, like its HBO show, tends to affect the documentary flair of a sort of gonzo, globe-trotting "60 Minutes"—that has earned it more than 1.1 billion views today across Vice.com and other distribution channels, including the Vice channel on YouTube. That rapidly growing... Continue reading at 'Crains New York'
[ Crains New York | 2013-10-22 00:00:00 UTC ]
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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-11 07:00:00 UTC ]
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There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
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Almost exactly 10 years ago, in May 2009, Amazon expanded from selling books to publishing them as well with the launch of Amazon Encore, a publishing program for promising self-published books and out-of-print works from major houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Tom Burlison from Epsom, who is seven years old, has won this year’s Bedtime Story Competition, ran by Save the Children and The Book People. Continue reading at The Bookseller
[ The Bookseller | 2019-05-28 01:00:26 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 10:00:00 UTC ]
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Following her engagement in the development of the European copyright directive, Jessica Sänger now will helm the IPA's important copyright committee. The post International Publishers Association Names Jessica Sänger To Lead Copyright Committee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-15 00:00:00 UTC ]
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No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” right? This seemingly altruistic phrase actually comes from "Alice's Adventures in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-07 00:00:00 UTC ]
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Book publishers on the 2019 International Publishers Association Prix Voltaire shortlist come from Egypt, Iran, Myanmar, South Africa, and Turkey. The post International Publishers Association Names Its 2019 Prix Voltaire Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-16 00:00:00 UTC ]
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The Independent Publishers Guild (IPG) has announced the 12 shortlists for its annual awards, with five small presses up for at least two prizes and 10 featuring for the first time. Continue reading at The Bookseller
[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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Jasmine Richards, formerly a publisher at Oxford University Press (OUP), has launched a fiction development company to create inclusive stories for children. Continue reading at The Bookseller
[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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An exhibition charting the 175-year history of art book publisher Batsford will be held at Holborn Library. Continue reading at The Bookseller
[ The Bookseller | 2019-04-08 00:00:00 UTC ]
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Mary Ann Naples will join Hachette Books as v-p and publisher effective April 22, succeeding the imprint's cofounder, Mauro DiPreta. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-08 00:00:00 UTC ]
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The only one of six siblings to work at the family firm, Toby Faber stresses that long-term commitment, but not nepotism, lies at the heart of indie list Faber & Faber’s successful history. Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Covered: Influential music site Pitchfork, which was acquired by publishing conglomerate Cond Nast in 2015, flexed its cultural muscle last night by hosting a party to celebrate its first digital cover, featuring singer-songwriter-model-actress Sky Ferreira. The animated coverone is planned each... Continue reading at Advertising Age
[ Advertising Age | 2019-03-29 00:00:00 UTC ]
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The six-year-old Ann Arbor bookstore has grown from 2,600 sq. ft. and seven employees when it opened to nearly 4,000 sq. ft. and 27 employees today. Long-time PGW Northwest sales rep Cindy Heidemann is known as "a master at helping buyers focus on what is important for their stores." Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-28 00:00:00 UTC ]
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NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media at the Folio: Digital Awards. Twenty different prizes, ranging from... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-22 00:00:00 UTC ]
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Patty Rodriguez and Ariana Stein started Lil’ Libros in 2014 because they had trouble finding children’s books in both English and Spanish. The Huntington Park company now has 14 titles, all written by the co-founders, and brought in $1 million in sales last year, a feat the pair never thought... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-17 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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