Vice Media to acquire Refinery29 in drive for female audiences

Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once high-flying media company since taking over last year. Terms weren’t disclosed. The Refinery29 business will report directly to her. Vice, which began as a hipster music and lifestyle magazine, got investments from some of the biggest names in the media business. But it has struggled as its cable channel, Viceland, has failed to find an audience, and Facebook and Google have dominated the online advertising market. The deal unites two of the largest digital media startups in the world, with a combined reach of 350 million people a month, the companies said Wednesday. Vice has expanded into TV and advertising more swiftly than most of its peers, and will augment its production with Refinery29’s slate of shows. Refinery29’s businesses parallel Vice’s, but with a much greater female component. The company, for example, hosts events and operates a studio, creative agency and digital publishing division. It will remain a distinct brand within Vice. In May, Walt Disney Co. wrote off the rest of its investment in Vice, reflecting the ongoing troubles at the former media darling. Earlier this year, Vice let go a number of staffers. Dubuc has said a recent $250 million financing deal would help... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:51:02 UTC ]

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Howard Mittman Exits Bleacher Report | People on the Move

[caption id="attachment_103589" align="alignright" width="150"] Howard Mittman[/caption] Howard Mittman is out as CEO of Bleacher Report, several outlets reported Tuesday, citing an internal memo. One of those, The New York Daily News, reports that Mittman was "forced out" amid sustained... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-24 13:20:18 UTC ]
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Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Pasco County opens third business incubator to connect entrepreneurs

Pasco County is looking to further cement itself in the startup community, this time by opening a third business incubator space. The SMARTstart program, which is through the Pasco County EDC, announced it will open the incubator this fall. The space, called SMARTstart at the Grove, will... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-23 18:32:03 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Digital Media Companies are Likely to Wait Even Longer for Payments

Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
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This new nonprofit trains people for digital media jobs after leaving prison

Twelve formerly incarcerated fellows will learn how to produce videos, podcasts, and other digital media in Second Chance Studio’s yearlong program. For someone who’s just gotten out of prison, it can often be nearly impossible to land a job, both because of the bias of hiring managers and... Continue reading at Fast Company

[ Fast Company | 2020-06-18 06:00:14 UTC ]
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‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments

The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-06-18 04:01:34 UTC ]
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Robert Granfeldt Named General Manager of Hearst Texas Panhandle Properties, MRT

Robert Granfeldt has been named general manager of the Midland Reporter-Telegram and Texas Panhandle properties for Hearst Communications. The Panhandle Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-16 21:40:30 UTC ]
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Palm Coast Data to Lay Off Staff, Outsource Services and Vacate HQ

Magazine fulfillment services provider Palm Coast Data will lay off up to 150 of its 400 employees, outsource some key operations to competitor CDS Global and leave its Northeast Florida headquarters for a smaller facility in the region by mid-August. The news comes shortly after the conclusion... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-16 15:17:21 UTC ]
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Operations: How the Hearst Media Connecticut Group is Navigating Through the COVID-19 Crisis

Newspapers have endured tremendous change over the past few decades but perhaps no time stands out quite like what we’re Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-15 07:00:15 UTC ]
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How to make the direct sales process easier and quicker

In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent... Continue reading at Advertising Age

[ Advertising Age | 2020-06-11 15:19:00 UTC ]
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The Sun and Times publisher warns of job cuts due to coronavirus

CEO of News UK, Rebekah Brooks, tells staff pandemic has hammered print sales and advertising revenueThe publisher of the Sun and the Times has warned of impending job losses as part of a major cost-cutting programme as the coronavirus pandemic hammers newspaper sales and advertising... Continue reading at The Guardian

[ The Guardian | 2020-06-11 12:06:20 UTC ]
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Harper’s Bazaar Names Samira Nasr Its Next EIC | People on the Move

[caption id="attachment_181565" align="alignright" width="150"] Samira Nasr[/caption] For the first time in nearly two decades, Harper's Bazaar has a new editor-in-chief. Samira Nasr, currently the executive fashion director at Vanity Fair, has been named the next top editor of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-10 15:53:10 UTC ]
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Harper’s Bazaar Appoints First Woman of Color as Top Editor

Samira Nasr, a former Vanity Fair fashion director, is leaving Condé Nast to take a key job at Hearst Magazines. Continue reading at The New York Times

[ The New York Times | 2020-06-10 01:35:04 UTC ]
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How Cookies Work and Why They’re Going Away

Cookies have been the workhorse of digital media for more than two decades. They form the foundation of the web, helping us stay logged in to sites, and they've ushered in the personalized shopping experience as well as tailored advertising. We get recommendations because the cookies that... Continue reading at AdWeek

[ AdWeek | 2020-06-08 11:00:32 UTC ]
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Shout-Outs to Publishers Giving Back to Their Communities| June 5

Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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For Inc., It’s Not About Platform or Product, It’s About Purpose

Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
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Opinion: How digital media can get serious about building transparency, privacy and neutrality in a post-cookie world

Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age

[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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NYT Mag Wins Big at Virtual National Magazine Awards

The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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