ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new partnership between ViacomCBS and the data platform. Starting in early... Continue reading at 'AdWeek'

[ AdWeek | 2021-09-28 13:00:00 UTC ]
News tagged with: #nielsen

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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market

'We remain committed to our customers in China," an Amazon spokesperson says, although Kindle sales will end June 30, 2023. The post Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-02 19:53:43 UTC ]
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Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Fox's Tubi expands Nielsen relationship even amid measurement upheaval

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[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

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[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Marketing: A Social Media ‘Read-Along’ With HarperCollins

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[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

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[ Digiday | 2022-04-25 04:01:00 UTC ]
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How the Book Industry Turns Its Own Racism into a Marketable Product

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[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

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[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

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[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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Comcast names Comscore as Nielsen alternative

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[ Advertising Age | 2022-04-12 14:40:50 UTC ]
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[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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Bid for Nielsen TV ratings company almost doubles to $16B

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[ ABC News | 2022-03-29 21:47:16 UTC ]
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Nielsen Sold to Private Equity Firms for $16 Billion

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[ AdWeek | 2022-03-29 13:52:12 UTC ]
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