As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new partnership between ViacomCBS and the data platform. Starting in early... Continue reading at 'AdWeek'
[ AdWeek | 2021-09-28 13:00:00 UTC ]
News tagged with:
#nielsen
Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
More news stories like this | News stories tagged with:
#audio content
#tom tivnan
#digital publishing
The Chinese marketplace is “suffering" from the government’s continued crackdown on the number of ISBNs being issued to publishers of foreign writers, agent Andrew Nurnberg has told Frankfurt Book Fair attendees. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 21:06:46 UTC ]
More news stories like this | News stories tagged with:
#foreign writers
#book fair
Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
More news stories like this | News stories tagged with:
#hachette books
#trade paperbacks
#literary hub
#hachette
What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
More news stories like this | News stories tagged with:
#young audience
#nielsen book
#audiobook
Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | News stories tagged with:
#bookseller children
#bookseller
Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 00:01:16 UTC ]
More news stories like this |
The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller
[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with:
#huge growth
#barbara marcus
#random house
Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with:
#ad budgets
#global measurement
#sales data
#nielsen
The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cold war
#late 1950s
#dark side
#science fiction
The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
More news stories like this |
Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases. The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | News stories tagged with:
#post germany
#transformative agreements
#open access
#90th percentile
#springer nature
If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#market power
#authors guild
#book publishing
American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
More news stories like this | News stories tagged with:
#booksellers call
#book market
Hodder & Stoughton has bagged Borough Market: Edible Histories, Epic Tales of Everyday Ingredients by Mark Riddaway, with illustrations by Emily Langford. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 18:51:51 UTC ]
More news stories like this | News stories tagged with:
#hodder bags
#hodder stoughton
#epic tales
#hodder
I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the... Continue reading at The Bookseller
[ The Bookseller | 2020-08-06 17:57:58 UTC ]
More news stories like this | News stories tagged with:
#lockdown diaries
#marketing executive
#travel back
#daily grind
Having risen by a slim 1.1 percent over 2018, the United States' book industry logged $25.63 billion in overall annual revenue in 2019. The post US Market Statistics: The AAP StatShot Annual Report for 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-31 15:51:24 UTC ]
More news stories like this | News stories tagged with:
#annual revenue
#book industry
The Italian book market is on the road to recovery, according to fresh figures from the Italian Publishers Association (AIE), which state that its book trade's year-on-year revenue losses almost halved in the space of a few months, improving from –20% in April to –11% in July. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 17:19:03 UTC ]
More news stories like this | News stories tagged with:
#book trade
#publishers association
#book market
Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 22:38:39 UTC ]
More news stories like this | News stories tagged with:
#hit hard
#economic impact
#non-fiction books
#sustainable living
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek
[ AdWeek | 2020-07-24 10:45:52 UTC ]
More news stories like this | News stories tagged with:
#daily resource
#inappropriate behavior
#hearst
Nielsen Book has said it is restating Mark Dawson's sales figures, after the author admitted to making a bulk purchase of his own book The Cleaner to secure his status as a "top 10 bestseller". Continue reading at The Bookseller
[ The Bookseller | 2020-07-22 11:24:27 UTC ]
More news stories like this | News stories tagged with:
#sales figures
#nielsen book