Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was less than $20 million. Automattic, the owner of WordPress, is expected to keep on most of the 200 employees at Tumblr, according to The Wall Street Journal, which first reported the sale. Tumblr and its new owner share similar roles in the world of online publishing, developing tools that make it easy for businesses and bloggers to power their websites. Tumblr claims to host 475 million self-published blogs. “Automattic was impressed with the Tumblr team’s ability to deliver a seamless publishing and sharing experience for users,” Verizon wrote in its announcement of the sale. With this deal, Verizon is unloading a property that does not quite fit its content strategy, and it will no longer have any headaches from the site, which included a child porn problem that was uncovered last year. Tumblr has since adopted a zero-porn policy after the revelations that users were sharing offensive and sometimes illegal images. The loss of the free expression, however, did alienate some hardcore users of the platform. Automattic is expected to maintain the porn ban. Founded in 2007, Tumblr was once a shooting star in the startup world, often mentioned in the same category as Twitter and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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Streaming services love pluses. Just take a look at the number of companies that have tacked the "+" sign onto the ends of their new OTT services. There's Apple, which in March announced Apple TV+, an ad-free subscription add-on to its digital media player Apple TV that will have original... Continue reading at AdWeek
[ AdWeek | 2019-07-16 12:00:05 UTC ]
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Business is good at Nickel City Graphics, the Buffalo-based digital content studio founded by Neil Carroll in 2008. Carroll ran a solo enterprise focusing on video content for a long time. But he recently started to consciously grow his business, with four employees now and plans to add more.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-13 11:55:00 UTC ]
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The Charlotte Business Journal has a new partner in our coverage of startups and innovation. Charlotte Inno officially launched this week. Charlotte Inno is the 13th market launched by American Inno, a division of the Charlotte Business Journal's parent company American City Business... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
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Recent developments suggest a grim future for digital content in libraries, writes Sari Feldman, unless library supporters find a way to fight back. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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The digital content market for libraries is about to get even more unsettled; Elsevier cuts off researchers at the University of California; and librarians gear up for the 2020 census. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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Los Angeles-based Hey Baby has added Polish-born filmmaker Stash Capar to its roster, his first representation in the United States. Capar worked between the U.K., Scandinavia and Dubai on assignments as an editor and promo producer for a decade before filming his own indie project, which was... Continue reading at Advertising Age
[ Advertising Age | 2019-07-10 14:04:36 UTC ]
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A new class of 40 'Rising Stars' in the UK publishing industry is named by The Bookseller, in association with sponsor Frankfurter Buchmesse. The post The Bookseller Names 2019 Rising Stars; Pan Mac’s Laura Ricchetti is the ‘Shooting Star’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-09 05:35:30 UTC ]
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Between January and May this year, approximately 3,000 people working in the news industry were laid off or offered a buyout. That’s according to figures compiled by Challenger, Gray & Christmas Inc.—a Chicago-based firm that helps workers find new employment—and reported yesterday in a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-02 12:07:17 UTC ]
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Yesterday, the cameras were rolling as Donald Trump—to applause and a handshake from Kim Jong Un—became the first sitting US president to set foot in North Korea. The footage was shaky and broadcast at 2:45am Eastern time; nonetheless, it was a “made-for-TV moment,” as Politico’s Anita Kumar... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-01 11:38:14 UTC ]
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[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
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[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
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Three weeks after Esquire editor in chief Jay Fielden announced his exit, Hearst Magazines has named his successor. Michael Sebastian has been tapped as the new editor in chief for Esquire, overseeing its print and digital content, strategy and operations, said Hearst president and CEO Steven R.... Continue reading at AdWeek
[ AdWeek | 2019-06-10 15:12:45 UTC ]
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Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at Fast Company
[ Fast Company | 2019-04-23 00:00:00 UTC ]
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