That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice. For several weeks, SugarString published articles on technology, culture and politics, with Verizon's logo attached to the bottom of the page. But in late October, the carrier ran into a backlash, after the site's editor (erroneously, according to Verizon) told aspiring writers that coverage of net neutrality and espionage were barred.The site then went silent. At some point this week, it was scratched from the web, and its Twitter handle, with 73,300 followers, was locked. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
News tagged with:
#conde nast
#late october
#net neutrality
Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World
[ PC World | 2013-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chrome browser
#barnes noble
#google maps
#google search
#google play
#nook store
#nook hd
By James Sturdivant B ack in March, my Publishing Business Group colleagues and I paid a visit to the Brown Printing Company plant near Allentown, Pa. According to their website, Brown prints over 180 consumer... Continue reading at Publishing Executive
[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#james sturdivant
#custom content
Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
More news stories like this |
Rufoof, an startup in Dubai, aims to make Arabic digital content more widely available by solving ebook formatting issues and providing an app-based ebook platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
More news stories like this |
In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook sales
#ebook market
Author Raja Shehadeh is in the running to win the Orwell Prize for a second time, with Random... Continue reading at The Bookseller
[ The Bookseller | 2013-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#orwell prize
The New York-based start-up Ganxy, which was founded in 2009 to sell music, is rolling out more tools at the London Book Fair to help small and medium-sized publishers sell and promote DRM-free digital content online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#york-based start-
Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York
[ Crains New York | 2013-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#brick-and-mortar bookstores
#joined forces
#announce monday
#independent publisher
#tech community
#industry executives
#embrace technology
#book marketing
Facing a 30% slowdown in growth in the US, Smashwords' CEO Mark Coker says the big opportunity is abroad and the company is doing more to cater to non-English speakers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big opportunity
The manga market may be smaller than it was five years ago, but a substantial fanbase remains. Publishers are optimistic that the decline has come to an end, that long-awaited digital initiatives are attracting readers, and that the manga market is stabilizing at a new, sustainable level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#manga market
Publishers breathed a sigh of relief last week as federal judge Richard Sullivan dealt a setback to any potential resale market for digital books. In a forceful ruling in Capitol Records v. ReDigi, Sullivan held that the doctrine of “first sale,” which allows consumers to redistribute lawfully... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#capitol records
#digital books
#e-book market
Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marian keyes
Icon Books is to release a new tongue-in-cheek guide to parenting from the people behind popular... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tongue-in-cheek guide
#icon books
Google has killed off the print editions of Frommer's guide books. And this makes sense, as Google never wanted to be a publisher and only bought Frommer's for the metadata. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#makes sense
#guide books
#print editions
The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this |
Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latin america
#developing markets
#literary agents
The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
More news stories like this |
Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#brand campaigns
By curtailing paid commission to free ebook listing sites, Amazon is penalizing the big traffic producers that generate brand loyalty and other purchases. But why? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-28 00:00:00 UTC ]
More news stories like this |
The download first, pay-as-you-read ebook sales model from Total Boox in Israel promises a superior consumer experience by minimizing the uncertainty of book buying. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book buying
#total boox