Verizon Kills Its Content Marketing Baby

That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice. For several weeks, SugarString published articles on technology, culture and politics, with Verizon's logo attached to the bottom of the page. But in late October, the carrier ran into a backlash, after the site's editor (erroneously, according to Verizon) told aspiring writers that coverage of net neutrality and espionage were barred.The site then went silent. At some point this week, it was scratched from the web, and its Twitter handle, with 73,300 followers, was locked. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
News tagged with: #conde nast #late october #net neutrality

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Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Would you name your baby after a sexy fairy? It's happening thanks to a popular book series

Some of the characters from Sarah J. Maas' internationally best-selling series A Court of Thorns and Roses are starting to pop up on baby names lists in the U.S. and Canada. Continue reading at CBC

[ CBC | 2024-06-13 08:00:01 UTC ]
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Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
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Sound Off: What’s New in the Audio Market

Audiobooks continue to be a major bright spot for the industry. According to Audio Publishers Association, in 2022 alone, publishers’ audiobook revenue grew a whopping 10% to $1.8 billion. Here, PW takes a look at the publishers, platforms, and production companies bringing you the best in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
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OpenAI Strikes a Deal to License News Corp Content

The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times

[ The New York Times | 2024-05-22 21:41:26 UTC ]
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OpenAI and Wall Street Journal owner News Corp sign content deal

Deal lets ChatGPT maker use all articles from Wall Street Journal, New York Post, Times and Sunday Times for AI model developmentChatGPT developer OpenAI has signed a deal to bring news content from the Wall Street Journal, the New York Post, the Times and the Sunday Times to the artificial... Continue reading at The Guardian

[ The Guardian | 2024-05-22 21:39:09 UTC ]
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Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
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U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market

The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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Officials seize around $500K worth of baby eels at Toronto airport

Federal officials say they've made what they describe as a major seizure of baby eels after finding 109 kilograms of elvers at Toronto's Pearson International Airport earlier this week. Continue reading at CBC

[ CBC | 2024-05-18 12:10:01 UTC ]
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Baker, Eerdmans Announce New Marketing Execs

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[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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Bookwire Releases a Report on Spanish-Language Digital Book Markets

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[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

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[ The Guardian | 2024-05-10 17:25:03 UTC ]
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Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

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[ Media Week | 2024-05-08 21:18:08 UTC ]
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'PW' Taps Cevin Bryerman to Lead New Venture, PW Content Studio; Joe Murray Promoted to Publisher

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[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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OCLC Acquires CloudLibrary Digital Content Platform

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[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Higher Prices Boost Book Sales in International Markets

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[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

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[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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Microsoft is killing Android apps on Windows 11

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[ PC World | 2024-03-05 18:15:39 UTC ]
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