Up, Up and Away! Supergirl Debuts as Fall’s Highest-Rated New Series

Supergirl, CBS' entry into the crowded superhero genre, had a successful liftoff last night with audiences. Monday's premiere drew the largest audience of any new fall show, both among 18- to 49-year-olds (a 3.2 rating) and total viewers (12.9 million). That was enough to edge out NBC's Blindspot, which premiered to a 3.1 rating last month (and 10.6 million viewers) as fall's most watched new series. Both shows are executive produced by Greg Berlanti, who also has three other shows on the schedule—Arrow and The Flash on The CW, and NBC's The Mysteries of Laura—with a fourth due at midseason, D.C.'s Legends of Tomorrow, on The CW. Supergirl's 3.2 rating more than doubled its comic book competition, Gotham. That Fox series, which like Supergirl is based on DC Comics characters, had a 1.5 rating in 18-49 last night. In addition to marketing the show heavily, CBS gave Supergirl its best possible chance for success by airing the premiere after an episode of The Big Bang Theory, the network's highest-rated series. That drew a 4.2 rating in 18-49 last night, and 15.9 million viewers. Supergirl's true test will come next week, when The Big Bang Theory relocates to Thursdays, now that CBS has wrapped its Thursday Night Football coverage for the season. Supergirl will air at its usual 8 p.m. time, marking the first time since 1949 that CBS won't program comedies on Monday night. The show's late debut this fall was part of CBS's plan to focus on launching new shows Life in... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-27 00:00:00 UTC ]
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Five debuts up for Guardian prize

Mumbai's slums, the Iraq war and the fall of Colonel Gaddafi are among the subjects covered by the five titles up for the 2012 Guardian First Book Award. Continue reading at BBC News

[ BBC News | 2012-11-08 00:00:00 UTC ]
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Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
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Orion signs debut by Irish journalist English

Orion has acquired the first two novels from Irish journalist Rachael English. Managing director... Continue reading at The Bookseller

[ The Bookseller | 2012-11-02 00:00:00 UTC ]
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Binet debut on Waterstones Book of the Year shortlist

A debut novel translated from French is among the six titles shortlisted for the inaugural... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Italy Print Falls 8.7%, But E-Books Are Up

At the Frankfurt Book Fair 2012, the Italian Publishers Association presented statistics about Italy's book market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-27 00:00:00 UTC ]
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Sceptre wins six-way auction for debut

Sceptre has won a six-way auction to acquire a debut novel described as "impressive... Continue reading at The Bookseller

[ The Bookseller | 2012-10-26 00:00:00 UTC ]
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Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
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Atwood and Alderman collaborate on Zombie series for Wattpad

Authors Margaret Atwood (pictured) and Naomi Alderman are to collaborate on a new fiction series... Continue reading at The Bookseller

[ The Bookseller | 2012-10-24 00:00:00 UTC ]
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Three debuts for Hot Key

Hot Key Books has acquired three debuts. Natalie Whipple's Transparent follows an invisible... Continue reading at The Bookseller

[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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Amazon debuts Whispercast service, lets organizations manage Kindles and Kindle content

Individual Kindle users already have Whispernet, and Amazon has now announced another free service designed to make Kindles easier to manage for large organizations. Dubbed Whispercast, the service will let schools, businesses and other groups both distribute and manage the Kindles themselves... Continue reading at Engadget

[ Engadget | 2012-10-17 00:00:00 UTC ]
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Hodder Breathes in new debut

Hodder & Stoughton has acquired a debut thriller set in west London in 1952, with publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Jo Fletcher acquires 'zombie western' series

Jo Fletcher Books has bought world rights in a trilogy, The Walkin' by David Towsey,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Erotica sales surge, but markets continue to fall

Fifty Shades of Grey has sold more than 28 million physical copies around the world, though... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Pan Mac wins Total War series

Pan Macmillan has acquired a new adventure series in a joint acquisition with US sister company,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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‘Casual Vacancy’ and the State of Big (Print) Debuts

After months of hype, the first adult novel from J.K. Rowling debuted with the third biggest print opening of 2012. At outlets tracked by Nielsen BookScan, The Casual Vacancy sold 156,679 copies in its first week—enough to place it behind only No Easy Day by Mark Owen (254,046 copies) and Fifty... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-05 00:00:00 UTC ]
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Debut from L,B's Hodgson among pre-Fair deals

A first novel from Little, Brown¹s editor-in-chief Antonia Hodgson is among the hot deals... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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6 Tips for Boosting Newsletter Open Rates

For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
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