Up, Up and Away! Supergirl Debuts as Fall’s Highest-Rated New Series

Supergirl, CBS' entry into the crowded superhero genre, had a successful liftoff last night with audiences. Monday's premiere drew the largest audience of any new fall show, both among 18- to 49-year-olds (a 3.2 rating) and total viewers (12.9 million). That was enough to edge out NBC's Blindspot, which premiered to a 3.1 rating last month (and 10.6 million viewers) as fall's most watched new series. Both shows are executive produced by Greg Berlanti, who also has three other shows on the schedule—Arrow and The Flash on The CW, and NBC's The Mysteries of Laura—with a fourth due at midseason, D.C.'s Legends of Tomorrow, on The CW. Supergirl's 3.2 rating more than doubled its comic book competition, Gotham. That Fox series, which like Supergirl is based on DC Comics characters, had a 1.5 rating in 18-49 last night.  In addition to marketing the show heavily, CBS gave Supergirl its best possible chance for success by airing the premiere after an episode of The Big Bang Theory, the network's highest-rated series. That drew a 4.2 rating in 18-49 last night, and 15.9 million viewers. Supergirl's true test will come next week, when The Big Bang Theory relocates to Thursdays, now that CBS has wrapped its Thursday Night Football coverage for the season. Supergirl will air at its usual 8 p.m. time, marking the first time since 1949 that CBS won't program comedies on Monday night. The show's late debut this fall was part of CBS's plan to focus on launching new shows Life in... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-27 00:00:00 UTC ]
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[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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[ Publishers Weekly | 2012-01-06 00:00:00 UTC ]
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[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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[ The Bookseller | 2011-11-23 00:00:00 UTC ]
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[ The Bookseller | 2011-11-23 00:00:00 UTC ]
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[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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[ The Bookseller | 2011-11-10 00:00:00 UTC ]
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[ Media Week | 2011-11-09 00:00:00 UTC ]
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[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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