New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.By 2017, UK advertising spend on newspapers is predicted to have fallen to just £1.9bn (11.2% market share).The TV advertising market is predicted to increase from £3.6bn to £3.7bn between 2013 and 2014, though its market share will dip from 25.6% to 24.7%.By 2017, UK advertising spend on TV will nudge up to £3.8bn, which will represent a 22.5% market share of the media market.According to eMarketer, advertising spend on digital will continue to soar between now and 2017.By 2017, advertising spend on digital will reach £9bn (53.8% market share).All other categories... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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The Publishing Association has released its latest Yearbook statistics, showing growth in both the industry's print and digital revenues, making 2019 in its estimation “the biggest year ever for UK publishing”. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 05:50:22 UTC ]
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Publishers are divided on when staff should return to office buildings, with some back at their desks already but others—including Pearson and Taylor & Francis—planning to keep some staff at home until next year. Continue reading at The Bookseller
[ The Bookseller | 2020-07-19 14:53:46 UTC ]
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'Too Much and Never Enough,' Mary L. Trump's book on her uncle Donald Trump sets record for Simon & Schuster. But POTUS has nothing on Voldemort. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-16 16:14:02 UTC ]
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Bonnier Books UK is releasing 500 Words: Black Lives Matter, a book featuring short stories children have submitted to a Chris Evans-devised Virgin Radio competition this month. Continue reading at The Bookseller
[ The Bookseller | 2020-07-16 10:43:26 UTC ]
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Limited promotion and marketing budgets reinforce false ideas about how well diverse books and writers will sell. This leads to a negative cycle for black, Asian and minority ethnic writers. Continue reading at The Conversation
[ The Conversation | 2020-07-15 09:57:53 UTC ]
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Appledore Book Festival is to go ahead with its annual fixture this autumn, reinventing itself as the UK's first drive-in literary festival. Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 00:18:18 UTC ]
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US publishing revenues fell 12.1% in May compared to the same month in 2019, according to the latest StatShot report by the Association of American Publishers. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 23:02:03 UTC ]
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Penguin Random House UK and DK have joined with Bertelsmann stablemates Fremantle and BMG to launch a joint podcast business, called Storyglass, as part of the Bertelsmann Content Alliance UK. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 15:51:02 UTC ]
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Hedge fund Chatham Asset Management said it plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:42:02 UTC ]
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Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:20:00 UTC ]
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New York State Supreme Court judge Hal B. Greenwald on Friday extended the temporary restraining order barring the author from publishing or or talking about her explosive tell-all 'Too Much and Never Enough' until after a July 13 hearing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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Richard Charkin and Emilie Marneur have joined the Bonnier Books UK board as non-executive directors. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 18:19:11 UTC ]
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Hamish Hamilton has acquired Ayanna Gillian Lloyd's debut The Gatekeepers, and a further novel, at auction. Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 23:15:04 UTC ]
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A report commissioned by the Publishers Association says that during the COVID-19 lockdown, UK children listened to audiobooks, arguing to end their VAT. The post UK’s National Literary Trust Research Finds Benefits of Audiobooks for Kids appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 15:29:18 UTC ]
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Judge Mary Kay Vyskocil has set August 6 at 11 a.m. for oral argument on a Barnes & Noble motion to knock out two of the most dangerous—and potentially costly—claims in a lawsuit filed against the retailer by fired CEO Demos Parneros in August of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-06 04:00:00 UTC ]
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Waterstones Children’s Laureate Cressida Cowell is running a virtual “Summer Camp” for youngsters featuring guest authors and illustrators. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 10:46:08 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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