U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
News tagged with: #book show #barnes noble #selling books

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Spanish police arrest three for illegal book publishing

Police say 1,000 published books and 10 computer hard discs seized from photocopying facilities in Madrid and SevilleSpanish police have arrested three people on suspicion of illegally scanning and then unlawfully publishing books on a massive scale. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #massive scale

#Hashtag book titles trend is a gimmick that works for now

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian

[ The Guardian | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cat video #harry potter #fifty shades ##girlboss

'Game of Thrones': Twitter users put a Westeros twist on children's books

Twitter users are subbing in 'Thrones' themes for famous children's book titles. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #famous children #twitter users #book titles

PW Picks: Books of the Week, June 23, 2014

This week, new Andrea Camilleri, unfriending your ex, and what the ocean tells us about ourselves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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What’s Next for E-books in Libraries?

Here’s the good news: when it comes to libraries and ebooks, there’s been progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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On the Road with Book Trucks

First there were food trucks. Now literacy advocates are filling buses and trucks with a different kind of nourishment—books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #food trucks

Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek

[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #apple tv #media companies

NFL Players Inc. and Penguin Team Up for Children’s Books

Penguin Young Readers Group has partnered with NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association, to create a range of books inspired by National Football League athletes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books inspired

Russia’s “The Big Book” Shortlist Led by Prilepin’s “Cloister”

Zakhar Prilepin’s 'Cloister' leads the shortlist for Russia's 'Big Book' prize, which is worth 3 million rubles ($87,000) to the winner. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big book

'The Glass Sentence': The next children's book you'll be hearing about

The debut novel by S.E. Grove has earned almost unanimous critical praise for its originality and the fascinating world in which it takes place. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fascinating world #takes place

How YA Books Engender a True Love of Reading in My Students

Tina Yang tutors children of non-English speaking immigrants and explains how YA novels, rather than classics, have engendered a deeper appreciation for reading. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true love #ya novels

Bertelsmann to close German-language book club

Bertelsmann is to close its German-language book club business because of a “decreasing... Continue reading at The Bookseller

[ The Bookseller | 2014-06-18 00:00:00 UTC ]
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ReedPop's Special Edition Debuts on Crowded Three-Show Weekend

On a weekend that saw three regional comics-themed shows, ReedPop launched Special Edition, a new, smaller comics show that is an "event concept" and is likely to be used as model for launching smaller comics shows around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Apple discounts the books Amazon refuses to stock

If you head over to iTunes and look for book pre-orders at $9.99 or less, you may notice something strange: they're all Hachette titles. That's no coincidence -- Amazon is delaying shipment on Hachette books right now, a negotiating tactic it calls... Continue reading at Engadget

[ Engadget | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette titles #hachette books

Apple, States Settle E-book Damages

Plaintiff attorneys informed Judge Denise Cote on Monday that they had reached an agreement with Apple to settle monetary claims in the long-running ebook price-fixing case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
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Zoe Sugg's YouTube success wins her two-book deal for novels

Known as Zoella to millions of viewers, her first book Girl Online will be a 'modern-day Notting Hill for teens' according to publisherZoe Sugg, a 24-year-old from Brighton whose YouTube videos are watched by more than 12 million people every month, has been signed up by Penguin to begin a... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zoe sugg #youtube videos

Marissa Mayer: Marketers Need to Embrace Native Ads

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide range #general mills #hunger games

A L Kennedy: 'access to books diminishing in UK'

Author A L Kennedy has warned that Britain has suffered from "a generation of dedicated book... Continue reading at The Bookseller

[ The Bookseller | 2014-06-16 00:00:00 UTC ]
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Photo Mania: New Comics Show, Special Edition 2014

The first Special Edition, a new and smaller comics show launched by ReedPop, organizer of the blockbuster New York Comic Con, debuted at the Javits Convention Center this past weekend, June 14-15. PW Comics World was on hand all weekend to photograph the artists, publishers and fans at Special... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past weekend #photo mania #comics show #special edition