Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
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Amazon's Kindle Paperwhite explained in new video

Amazon's Kindle Paperwhite technology is in high demand, and the online retailer wants consumers to know how it works. The company has released a new video explainer. Kindle Paperwhite, which Amazon introduced earlier this month, has generated strong interest. Consider this: Amazon’s... Continue reading at PC World

[ PC World | 2012-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ink display #barnes noble

Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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20p ebook promotion continues

Amazon and Sony are continuing to offer ebooks at 20p, with further titles added to their... Continue reading at The Bookseller

[ The Bookseller | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer ebooks

Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million

Twitter Co-Founders' New Site, Medium, Will Open to Public in New Year

Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD

[ AllThingsD | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform

Going Beyond E-Books, Barnes & Noble Nook Launches Digital Video Store

Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD

[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content

Women's Library protests continue

Protestors hoping to prevent The Women's Library from moving from its East End home are... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Shindig Offers Authors Interactive Video Conferencing

Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list

Erotica continues to dominate charts

Eight of the top 10 bestselling novels in the UK last week were works of erotica, with E L James... Continue reading at The Bookseller

[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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Twitter founders create Branch and Medium to keep the conversations, collections flowing

If you've ever been so embroiled in a chat or sharing splurge that you've been told to "take it off of Twitter," you now can -- sort of. Twitter co-creators Biz Stone and Ev Williams have launched Branch and Medium, two companion services that (naturally) use a Twitter sign-in but narrow the... Continue reading at Engadget

[ Engadget | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #static collection #collaborative efforts

Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company

[ Fast Company | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #blogging platform

Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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London's Olympic sales dip continues

London booksellers say trade has continued slow as the predicted Olympic boost fails to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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News Corp launches Amplify educational unit, with help from AT&T (video)

In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget

[ Engadget | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent scandals #educational division #developing products #high school #trial run #internal investigation

Penguin declares Day its 'new erotic brand sensation'

Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sylvia day

Erotica's 'water-cooler moment' continues

Cornerstone has reprinted the Fifty Shades trilogy a further three times this week, as retailers... Continue reading at The Bookseller

[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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VIDEO: How interactive books are made

David Begg, CEO of digital publisher Mindshapes, explains how his team turn traditional children's books into digital, interactive ones. Continue reading at BBC World

[ BBC World | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive books