In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth issues may have been overshadowing the impact Twitter has on the larger media universe. Nine months later, as Twitter looks to replace Costolo, his former employer is introducing new features and showing what that non-Twitter audience can mean to its mobile advertisers. Marketers can now run Promoted Tweets and Promoted Videos on other mobile apps on the Twitter Audience Platform (TAP), a renaming of its year-old Twitter Publishing Network. Until now, the network was only for mobile app-install ads. The TAP promos will appear via publisher apps such as Slack Radio, Words with Friends 2, The Voice, Kim Kardashian Hollywood and Weather Plus. This ad network leans on the technology Twitter gained when it acquired MoPub nearly two years ago. With just a click or two, advertisers can extend the same creative and data targeting they use for Promoted Tweets and Promoted Videos to other apps. And consumers will be able to retweet and favorite the ads when they appear on other sites, just like people do on Twitter. Retailer Macy's and music-speaker manufacturer Harman are among the brands that have successfully tested the new Twitter Audience Network ads. "By extending our ad campaign... Continue reading at 'AdWeek'
[ AdWeek | 2015-08-20 00:00:00 UTC ]
Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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Ann Lawson has been appointed head of Publishing Technology’s ingentaconnect division. Prior to joining Publishing Technology, Lawson spent seven years at EBSCO Information Services where she served most recently as senior director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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A&E Networks is killing off the Bio Channel this summer to install the new FYI Network, but it's not killing off the Bio website.Instead, the cable network is shifting control of the site to digital publisher Say Media, which will run editorial, ad sales, technology and marketing for the... Continue reading at Advertising Age
[ Advertising Age | 2014-02-28 00:00:00 UTC ]
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Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
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Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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21st Century Fox on Friday announced it would take a controlling stake in YES Network, upping its of Yankees Entertainment and Sports (YES) Network, raising its ownership position in the RSN to 80 percent. The media conglomerate originally assumed a 49 percent stake in YES in November 2012,... Continue reading at AdWeek
[ AdWeek | 2014-01-25 00:00:00 UTC ]
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It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more... Continue reading at AdWeek
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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For journalists, a freelancing career usually means a life of instability and, in the Internet age, can result in partnerships with less-than-reputable publishers and institutions. Just like the quality of freelance jobs, freelancers also vary in quality—but now content network Studio One is... Continue reading at AdWeek
[ AdWeek | 2012-05-07 00:00:00 UTC ]
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A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptionsmaking one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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