In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth issues may have been overshadowing the impact Twitter has on the larger media universe. Nine months later, as Twitter looks to replace Costolo, his former employer is introducing new features and showing what that non-Twitter audience can mean to its mobile advertisers. Marketers can now run Promoted Tweets and Promoted Videos on other mobile apps on the Twitter Audience Platform (TAP), a renaming of its year-old Twitter Publishing Network. Until now, the network was only for mobile app-install ads. The TAP promos will appear via publisher apps such as Slack Radio, Words with Friends 2, The Voice, Kim Kardashian Hollywood and Weather Plus. This ad network leans on the technology Twitter gained when it acquired MoPub nearly two years ago. With just a click or two, advertisers can extend the same creative and data targeting they use for Promoted Tweets and Promoted Videos to other apps. And consumers will be able to retweet and favorite the ads when they appear on other sites, just like people do on Twitter. Retailer Macy's and music-speaker manufacturer Harman are among the brands that have successfully tested the new Twitter Audience Network ads. "By extending our ad campaign... Continue reading at 'AdWeek'
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Written By: Gayle Feldman Kindle sales of a book could be as much as 80% of its physical sales, Amazon's head of Kindle content told Digital Book World. Russ Grandinetti's speech, 'To Help Publishers Optimize E-book Sales', coincided with the launch of Kindle Singles on Amazon's Kindle store.... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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