Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and YouTube, Tumblr does not have a built-in video player. Instead, the site plugs into existing YouNow, YouTube, Kanvas and Upclose content that now appears in dashboards—or feeds of photos, videos and GIFs. TechCrunch was first to break the news yesterday. "As our peers invest in live video, we want Tumblr to serve as the best publishing and discovery platform for the content—no matter where it's created," Tumblr said in a statement today. To share a stream on Tumblr, users can click a button from the video app. Once a clip is shared, Tumblr will send out a push notification prompting people to open the app and watch the video, similar to Facebook Live. The video will also stay at the top of dashboards so that it's prominent. Each video can also be saved as a regular video post that lives on Tumblr. Tumblr is also working with a handful of publishers like MTV, The Huffington Post, Mashable and Refinery29 to help livestream their events and content. A Tumblr rep said that live video won't be plugged into ads, but the social network has experimented with sponsored clips before. In April, Toyota sponsored a livestream of country music festival Stagecoach on Tumblr and Yahoo. Instead... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading at Digiday
[ Digiday | 2015-09-21 00:00:00 UTC ]
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Now that Facebook is getting into streaming (soon for non-celebs too) and even Google/YouTube is taking notice, the folks at Twitter-owned Periscope are publishing some stats to let us know where the bar is for live video apps. In a blog post on Me... Continue reading at Engadget
[ Engadget | 2015-08-13 00:00:00 UTC ]
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Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek
[ AdWeek | 2019-08-08 18:05:58 UTC ]
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The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:00:38 UTC ]
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Facebook paints a bleak picture for the media industry, while ignoring its own role in publishing’s demise. Benevolent Doctor Facebook today gave the country a very grave diagnosis via a blog post. The company has found that–wait for it–local news is dying. In fact, Facebook says that about... Continue reading at Fast Company
[ Fast Company | 2019-03-18 00:00:00 UTC ]
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Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-03 00:00:00 UTC ]
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Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
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With platforms and subscription services clamoring for high-quality video content, publishers are poised to reap profits from licensing video content. The post Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-22 00:00:00 UTC ]
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The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek
[ AdWeek | 2017-04-24 00:00:00 UTC ]
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Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Bleacher Report is wading into live sports by broadcasting three top high-school football games on Facebook Live this fall. It’s a big production for the Turner-owned publisher, which will have 20 to 25 crew members involved in the production. While not the first publisher to stream a full game... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times
[ The New York Times | 2019-05-29 22:22:21 UTC ]
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Facebook COO Sheryl Sandberg took to the Instagram blog this evening saying "We have heard feedback that we must do more – and we agree" (the post was also published as an op-ed in the New Zealand Herald). Despite the lack of credibility big te... Continue reading at Engadget
[ Engadget | 2019-03-30 00:00:00 UTC ]
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Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-12 00:00:00 UTC ]
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Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
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