Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope

Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and YouTube, Tumblr does not have a built-in video player. Instead, the site plugs into existing YouNow, YouTube, Kanvas and Upclose content that now appears in dashboards—or feeds of photos, videos and GIFs. TechCrunch was first to break the news yesterday. "As our peers invest in live video, we want Tumblr to serve as the best publishing and discovery platform for the content—no matter where it's created," Tumblr said in a statement today. To share a stream on Tumblr, users can click a button from the video app. Once a clip is shared, Tumblr will send out a push notification prompting people to open the app and watch the video, similar to Facebook Live. The video will also stay at the top of dashboards so that it's prominent. Each video can also be saved as a regular video post that lives on Tumblr. Tumblr is also working with a handful of publishers like MTV, The Huffington Post, Mashable and Refinery29 to help livestream their events and content. A Tumblr rep said that live video won't be plugged into ads, but the social network has experimented with sponsored clips before. In April, Toyota sponsored a livestream of country music festival Stagecoach on Tumblr and Yahoo. Instead... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-21 00:00:00 UTC ]
News tagged with: #video player #brands push #huffington post #existing platforms

Other Publishing stories related to: 'Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope'


Conde Nast to launch Glamour and GQ video networks

Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast


Three lives saved by a children's book

Three boys who were camping in Queensland, Australia, escaped from quicksand using information gained in a book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-03-09 00:00:00 UTC ]
More news stories like this |


New UK Ebook Platform to Allow Readers to Share Titles via Facebook

In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
More news stories like this |


Darren Shan to be live-streamed

Simon & Schuster Children's Books is to run a live-streamed author event with horror... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
More news stories like this |


RHUK releases author video

Random House UK has released a video on YouTube showing some of its biggest authors, including E... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest authors


Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fish


Video chat with Pulitzer Prize-winning humorist Dave Barry

The very funny Dave Barry joined us for a video chat from his home in Florida. During our conversation, he turned his laptop so that we could see his pool and his writing desk, where he once found a snake sitting on his can of Diet Coke. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video chat #diet coke


Cambridge Completes Warehouse Sale

Cambridge University Press has completed the sale of its U.S. warehouse and distribution facility in West Nyack, N.Y. CUP announced plans to sell the warehouse as part of a strategic process that included an agreement last summer with Ingram Publisher Services to have Ingram manage the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution facility


Beyond Native: Bringing Video Ads In-House

The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek

[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #proving ground #tech staffers


The Predecessor To Google Books, Facebook Graph Search, And Rewind.me--In The Early 1900s

You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company

[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york observer #group called #living history


DoJ Penguin settlement to be completed in May

The process for Penguin to join the Department of Justice's settlement over the ebook price-... Continue reading at The Bookseller

[ The Bookseller | 2013-01-08 00:00:00 UTC ]
More news stories like this |


Oprah Winfrey selects 'The Twelve Tribes of Hattie' as the next title for her book club (+ video)

'The Twelve Tribes of Hattie,' a first novel for author Ayana Mathis, has become the latest book chosen for Oprah Winfrey's Book Club 2.0. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey


Could Tumblr Save Web Publishing?

Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek

[ AdWeek | 2012-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #front door #coming months


AAM Completes Initial Certification of Adobe Digital Publishing Suite

NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audited media #audit bureau


Wall Street Journal Launches Global Video Platform

As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers turn


Column: A Tumblr Ad Network? Why Not?

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek

[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long line


NTT DoCoMo's i beam tablet prototype is driven by your eyes (video)

Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget

[ Engadget | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web browser #reader app #heavily involved


Amazon's Kindle Paperwhite explained in new video

Amazon's Kindle Paperwhite technology is in high demand, and the online retailer wants consumers to know how it works. The company has released a new video explainer. Kindle Paperwhite, which Amazon introduced earlier this month, has generated strong interest. Consider this: Amazon’s... Continue reading at PC World

[ PC World | 2012-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ink display #barnes noble


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million


Going Beyond E-Books, Barnes & Noble Nook Launches Digital Video Store

Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD

[ AllThingsD | 2012-09-25 00:00:00 UTC ]
More news stories like this |