Trump pushed out Nielsen to get ‘tougher’ on border, but how much further can he go?

After more than two years of trumpeting draconian policies that by his own measure have failed to deter U.S. immigration, President Trump now says he wants to take an even “tougher” tack on border security policy. Trump pushed out his second Homeland Security secretary, Kirstjen Nielsen, on Sunday,... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2019-04-08 00:00:00 UTC ]
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ViacomCBS adds VideoAmp as Nielsen TV ratings alternative

The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age

[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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Woke academics, Donald Trump and George Will’s ire

A new anthology showcases the conservative columnist’s observations and takedowns. Continue reading at The Washington Post

[ The Washington Post | 2021-09-24 12:00:00 UTC ]
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Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News

[ ABC News | 2021-09-21 20:37:02 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Woodward’s Latest Book Seems to Misunderstand Trump’s Central Motivation

It’s a relatively wholesome bowl of schadenfreude, but that doesn’t mean it’s good for you. Continue reading at Slate

[ Slate | 2021-09-17 20:14:07 UTC ]
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Begum reflects on Lit in Colour’s first year as initiative looks to push systemic change

Launched a year ago in a collaboration between Penguin Random House and The Runnymede Trust, Lit in Colour seeks to make the books taught in classrooms more representative of modern life in Britain Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 18:08:18 UTC ]
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How Trump endangered democracy, and how Biden hopes to repair it

Bob Woodward and Robert Costa underline the two presidents’ different realities. Continue reading at The Washington Post

[ The Washington Post | 2021-09-17 09:27:28 UTC ]
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Ex-Trump press secretary Stephanie Grisham to release White House book

Grisham, also a former top aide to Melania Trump, to publish memoir containing ‘surprising new scandals’ in October The former Trump White House press secretary Stephanie Grisham, also a former top aide to former first lady Melania Trump, will release a memoir in October. Related: ‘Bring it’:... Continue reading at The Guardian

[ The Guardian | 2021-09-09 19:11:26 UTC ]
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TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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NBCUniversal to select multiple measurement providers; Nielsen submits a pitch

The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at Media Week

[ Media Week | 2021-08-27 17:39:39 UTC ]
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Mary Trump takes on America’s evils, beyond her famous uncle

She focuses on racism and other ills, but without offering context or recognizing progress. Continue reading at The Washington Post

[ The Washington Post | 2021-08-20 12:00:00 UTC ]
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Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week

The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek

[ AdWeek | 2021-08-13 17:32:55 UTC ]
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Who's Buying All These New Trump Books, Anyway?

There has been lots of media buzz around the latest wave of books about the Trump administration. But how are they selling compared to yesterday's hits? Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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Physical books are alive with memories. Has the pandemic pushed them into the ether for good?

Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post

[ The Washington Post | 2021-08-10 15:56:12 UTC ]
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‘Mrs. March’ Is a Housewife on the Brink. What’s Pushing Her Over the Edge?

Virginia Feito’s debut novel features a woman persuaded that her husband, a celebrated writer, has skewered her in his latest book. Is she right? Continue reading at The New York Times

[ The New York Times | 2021-08-10 09:00:06 UTC ]
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Spotify ties Nielsen demos to audience measurement on podcasts

The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week

[ Media Week | 2021-08-06 14:45:38 UTC ]
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