Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives like Chief Operating Officer Sheryl Sandberg. "We're publishing the principles that guide our approach to advertising across Facebook, Instagram, and Messenger," Sandberg wrote. "We want our platforms to be a place where people connect with the businesses they care about in safe and meaningful ways."So what are these ad principles and why is Facebook focused on delivering them at precisely this moment? Well, as with all things public relations, the corporate speak could use some plain translation. Here's what Facebook is trying to say, and why it's saying so now: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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GMG received legal letter from Facebook day before Observer report on mass data harvestingIssuing a warning to the Guardian Media Group ahead of its publication of an exposé of mass Facebook data harvesting was not the wisest move, one of the social networking giant’s senior executives has said.... Continue reading at The Guardian
[ The Guardian | 2018-03-23 00:00:00 UTC ]
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Publishers are trying to monetize Facebook groups through advertising, focus groups and subscriptions. The post How publishers are monetizing their Facebook groups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-23 00:00:00 UTC ]
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How a Minnesotan became a go-to English-language translator for Estonian literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Facebook Inc. Chief Executive Mark Zuckerberg acknowledged that his company “made mistakes” in protecting user data obtained by Cambridge Analytica, but said steps already taken and new policies unveiled Wednesday would prevent developers from misappropriating such information in the future. Part... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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In this week's Rundown: Publishers look to new platforms for audiences, and Facebook's Cambridge Analytica headache could have repercussions far beyond Facebook. The post The Rundown: Publishers move beyond Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-22 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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It’s hard to fathom why Facebook’s number two has gone along with a crisis strategy that puts herself (and Mark Zuckerberg) squarely behind the curtain. Over the weekend it was business as usual on Facebook COO Sheryl Sandberg’s profile page. On Saturday, she shared two photos from a visit to... Continue reading at Fast Company
[ Fast Company | 2018-03-21 00:00:00 UTC ]
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The tech giant introduced measures to let people subscribe to publications through Google and give more priority to quality news sources in search results. The post While Facebook battles fires, Google rolls out pro-publisher initiatives appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-20 00:00:00 UTC ]
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A sharp loss for Facebook is helping to pull technology companies lower as stock indexes decline in early trading. Facebook slumped 5.3% early Monday. The company is facing new criticism following reports that a data mining firm employed by the Trump campaign improperly kept data on tens of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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Facebook Inc.’s stock tumbled Monday after the social media company accused a data analytics firm used by the Trump campaign of exploiting ill-gotten data belonging to unwitting Facebook users. Shares of Facebook sank 6.7% to $172.69 around 9:50 a.m. Pacific time. On Friday, a Facebook executive... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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Even as the National Book Foundation begins taking submissions for its first translation award this year, the French-American foundation has announced shortlists in its 31st annual translation prizes. The post France’s Literature in Translation: The 10 Shortlisted Titles From the French-American... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-16 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It's been five years since Troy Young came to Hearst to build out the magazine company's digital division. Today as the global president of digital for... Continue reading at Advertising Age
[ Advertising Age | 2018-03-15 00:00:00 UTC ]
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NBC News' Chairman Andrew Lack isn't optimistic on Facebook."Facebook doesn't have value for publishers really," Lack told reporters during a press briefing on NBC News' digital initiatives on Wednesday. "I call them Fakebook.""What's frustrating about Facebook is you can't have a relationship... Continue reading at Advertising Age
[ Advertising Age | 2018-03-15 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Stung by Facebook’s pushes for Instant Articles, live video and Watch, news publishers are unwilling to bend over backward for the company's latest pitch. The post ‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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